An in-depth analysis and prediction study of consumer buying behavior for digital marketing
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09 oct 2024
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Publicado en línea: 09 oct 2024
Recibido: 18 may 2024
Aceptado: 02 sept 2024
DOI: https://doi.org/10.2478/amns-2024-2814
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© 2024 Xiaoyan Ma et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Ma, Xiaoyan
School of Economics and Management, Shaanxi University of Science and TechnologyXi’an, China
Xi’an Siyuan CollegeXi’an, China
Wang, Peng
School of Economics and Management, Shaanxi University of Science and TechnologyXi’an, China