Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions

Publicado en línea: 28 oct 2016

Páginas: 30 - 37

DOI: https://doi.org/10.1515/gfkmir-2016-0013

Palabras clave

Location Data, Location Intelligence, Decision Support Systems, Mobile Targeting, Mobile Analytics

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.