Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch

Ali, A., Krapfel, R., & LaBahn, D. (1995). Product innovativeness and entry strategy: impact on cycle time and break-even time. Journal of Product Innovation Management, 12, 54-69. https://doi.org/10.1111/1540-5885.t01-1-121003010.1111/1540-5885.t01-1-1210030Search in Google Scholar

Baltas, G., & Argouslidis, P. C. (2007). Consumer characteristics and demand for store brands. International Journal of Distribution and Management, 35(5), 328-341. https://doi.org/10.1108/0959055071074370810.1108/09590550710743708Search in Google Scholar

Barczak, G., Griffin, A., & Kahn, K. (2009). Trends and drivers of success in NPD practices: Results of the 2004 PDMA Best Practices Study. Journal of Product Innovation Management, 26(1), 3−23, https://doi.org/10.1111/j.1540-5885.2009.00331Search in Google Scholar

Bergen, M., Dutta, S., & Shugan, S. (1996). Branded variants: a retail perspective. Journal of Marketing Research, 33(1), 9-19.10.1177/002224379603300102Search in Google Scholar

Carbonell, P., & Rodriguez, A. I. (2006). The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 23, 1-12. https://doi.org/10.1016/j.ijresmar.2006.01.00210.1016/j.ijresmar.2006.01.002Search in Google Scholar

Cooper, R. G., Easingwood, C. J., Edgett, S., Kleinschmidt, E. J., & Storey, C. (1994). What distinguishes the top performing new products in financial services. Journal of Product Innovation Management, 11(4), 281-299, https://doi.org/10.1111/1540-5885.114028110.1111/1540-5885.1140281Search in Google Scholar

Cooper, R. G., Kleinschmidt, E. J. (1987). New products: what separates winners from losers. Journal of Product Innovation Management, 4(3), 169-184, https://doi.org/10.1016/0737-6782(87)90002-610.1111/1540-5885.430169Search in Google Scholar

Di Benedetto, A. C. (1999). Identifying the key success factors in new product launch. Journal of Product Innovation Management, 16, 530-544 https://doi.org/10.1111/1540-5885.166053010.1111/1540-5885.1660530Search in Google Scholar

Duhamel, F., & Santi, M. (2012) Degree of innovativeness and new product performance. Technology Analysis and Strategic Management, 24(3), 253-266, https://doi.org/10.1080/09537325.2012.65541110.1080/09537325.2012.655411Search in Google Scholar

Dupre, K., & Gruen, T. W. (2004). The Use of Category Management Practices to Obtain a Sustainable Competitive Advantage in the Fast-Moving-Consumer-Goods Industry. Journal of Business and Industrial Marketing, 19(7), 444-459. https://doi.org/10.1108/0885862041056439110.1108/08858620410564391Search in Google Scholar

Firth, R. W., & Narayanan, V. K. (1996). New product strategies of large, dominant product manufacturing firms: an exploratory analysis. Journal of Product Innovation Management, 13(4), 334-347. https://doi.org/10.1111/1540-5885.134033410.1111/1540-5885.1340334Search in Google Scholar

Fornari, D., Grandi, S., & Fornari, E. (2009) The role of management of product innovation in retailer assortments: evidence from the Italian FMCG market. The International Review of Retail, Distribution and Consumer Research, 19(1), 29-34, https://doi.org/10.1080/0959396090278123510.1080/09593960902781235Search in Google Scholar

Frazier, G. L., & Lassar, W. M. (1996). Determinants of distribution intensity. Journal of Marketing, 60(4), 39-51, https://doi,org/10.2307/125190010.1177/002224299606000405Search in Google Scholar

Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: a literature review. The Journal of Product Innovation Management, 19(3), 110-132, https://doi.org/10.1016/S0737-6782(01)00132-110.1111/1540-5885.1920110Search in Google Scholar

Garrido-Rubio, A., Polo-Redondo, Y. (2005) Tactical launch decisions: influence on innovation success/failure. Journal of Product and Brand Management, 14(1), 29-38, https://doi.org/10.1108.1061042051058372510.1108/10610420510583725Search in Google Scholar

Gatington, H., Weitz, B., & Bansal, P. (1990). Brand introduction strategies and competitive environments. Journal of Marketing Research, 27(4), 390-401. https://doi.org/10.2307/317262510.2307/3172625Search in Google Scholar

Harmancioglu, N., Droge, C., & Calantone, R. J. (2009). Strategic fit resources versus NPD execution proficiencies: what are their roles in determining success? Journal of the Academy of Marketing Science, 37(3), 266-282, https://doi.org/10.1007/s11747-008-0125Search in Google Scholar

Henard, D. H., & Szymanski, D. M. (2001). Why some products are more successful than others? Journal of Marketing Research, 38(3), 362-375. https://doi.org/10.1509/jmkr.38.3.362.1886110.1509/jmkr.38.3.362.18861Search in Google Scholar

Hultink, E. J., & Robben, H. S. J. (1999). Launch Strategy and New Product Performance: An Empirical Examination in The Netherlands. Journal of Product Innovation Management, 16(6), 545-556. https://doi.org/10.1111/1540-5885.166002910.1111/1540-5885.1660029Search in Google Scholar

Im, S. S., Nakata, C., Park, H., & Ha, Y. W. (2003). Determinants of Korean and Japanese new product performance: an international and process view. Journal of International Marketing, 11(4), 81-112. https://doi.org/ 10.1509/jimk.11.4.81.2014910.1509/jimk.11.4.81.20149Search in Google Scholar

Kasulis, J. J., Morgan, F. W., Griffith, D. E., & Kenderdine, J. M. (1999). Managing Trade Promotions in the Context of Market Power. Journal of the Academy of Marketing Science, 27(3), 320-332. https://doi.org/10.1177/009207039927300310.1177/0092070399273003Search in Google Scholar

Kleinknecht, A., & Van der Panne, G. (2012). Predicting new product sales: the post launch performance of 215 innovators. International Journal of Innovation Management, 16(2), 1-14. https://doi.org/10.1142/S136391611003544Search in Google Scholar

Lichtenthaler, U. (2007). External technology commercialization projects: objectives, processes and typology. Technology Analysis and Strategic Management, 20(4), 483-501. https://doi.org/10.1080/0953732080214145210.1080/09537320802141452Search in Google Scholar

Newbert, S. L. (2007). Empirical research on the resource-based view of the firm: an assessment and suggestions for future research. Strategic Management Journal, 28(1), 121-146. https://doi.org/10.1002/smj.57310.1002/smj.573Search in Google Scholar

Nielsen. (2014). Breakthrough of innovations report, European Edition, September. Search in Google Scholar

Nilson, J., & Host, V. (1987). Reseller assortment decisions criteria. Aarhus: Aarhus University Press.Search in Google Scholar

Olson, E. M., Walker, O. C., & Ruekert, R. W. (1995). Organizing for effective new product development: the moderating role of product innovativeness. Journal of Marketing, 59, 48-62.10.1177/002224299505900105Search in Google Scholar

Pellegrini, L., & Zanderighi, L. (1997). New products manufacturers’ versus retailers’ decision criteria. The International Review of Retail, Distribution and Consumer Research, 1(2), 149-174. http://doi.org/10.1080/0959396910000001410.1080/09593969100000014Search in Google Scholar

Robertson, T. S. (1967). The process of innovation and the diffusion of innovation. Journal of Marketing, 31, 14-19.10.1177/002224296703100104Search in Google Scholar

Shocker, A. D., Srivastava, R., & Ruekert, R. (1994). Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue. Journal of Marketing Research, 31(5), 149-158.10.1177/002224379403100201Search in Google Scholar

Song, M. X., & Montoya-Weiss, M. M. (1998). Critical development activities for really new versus incremental products. Journal of Product Innovation Management, 15(2), 124-135. https://doi.org/10.1111/1540-5885.152012410.1111/1540-5885.1520124Search in Google Scholar

Steenkamp J., Gielens K. (2003). Consumer and market drivers of the trial probability of new consumerpackaged goods. Journal of Consumer Research, 30, 368-384, https://doi.org/10.1086/378615 10.1086/378615Search in Google Scholar

Szymanski, D. M., Kroff, M. W., & Troy, L. C. (2007) Innovativeness and new product success: insights from the cumulative evidence. Journal of the Academy of Marketing Science, 35, 35-52. https://doi.org/10.1007/s11747-006-0014-010.1007/s11747-006-0014-0Search in Google Scholar

Wansink, B., & Ray, M. L. (1996). Advertising Strategies to Increase Usage Frequency. Journal of Marketing, 60(1), 31-46.10.1177/002224299606000104Search in Google Scholar

Yoon, E., & Lilien, G. L. (1985). New industrial product performance: the effect of market characteristics and strategy. Journal of Product Innovation Management, 3, 134-144. https://doi.org/10.1111/1540-5885.23013410.1111/1540-5885.230134Search in Google Scholar