Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch

Publicado en línea: 23 sept 2017

Páginas: 44 - 54

DOI: https://doi.org/10.1515/eb-2017-0017

Palabras clave

Commercial environment, moderating effects, new product performance, product innovation, retail marketing

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.