Zeitschriften und Ausgaben

AHEAD OF PRINT

Volumen 58 (2022): Heft 3 (September 2022)

Volumen 58 (2022): Heft 2 (June 2022)

Volumen 58 (2022): Heft 1 (March 2022)

Volumen 57 (2021): Heft 4 (December 2021)

Volumen 57 (2021): Heft 3 (September 2021)

Volumen 57 (2021): Heft 2 (June 2021)

Volumen 57 (2021): Heft 1 (March 2021)

Volumen 56 (2020): Heft 4 (December 2020)

Volumen 56 (2020): Heft 3 (September 2020)

Volumen 56 (2020): Heft 2 (June 2020)

Volumen 56 (2020): Heft 1 (March 2020)

Volumen 55 (2019): Heft 4 (December 2019)

Volumen 55 (2019): Heft 3 (September 2019)

Volumen 55 (2019): Heft 2 (June 2019)

Volumen 55 (2019): Heft 1 (March 2019)

Volumen 54 (2018): Heft 4 (December 2018)

Volumen 54 (2018): Heft 3 (September 2018)

Volumen 54 (2018): Heft 2 (June 2018)

Volumen 54 (2018): Heft 1 (March 2018)

Volumen 53 (2017): Heft 4 (December 2017)

Volumen 53 (2017): Heft 3 (September 2017)

Volumen 53 (2017): Heft 2 (June 2017)

Volumen 53 (2017): Heft 1 (March 2017)

Volumen 52 (2016): Heft 1 (December 2016)

Volumen 51 (2016): Heft 1 (September 2016)

Volumen 50 (2016): Heft 1 (June 2016)

Volumen 49 (2016): Heft 1 (March 2016)

Volumen 48 (2015): Heft 1 (December 2015)

Volumen 47 (2015): Heft 1 (September 2015)

Volumen 46 (2015): Heft 1 (June 2015)

Volumen 45 (2015): Heft 1 (March 2015)

Volumen 44 (2014): Heft 1 (December 2014)

Volumen 43 (2014): Heft 1 (September 2014)

Volumen 42 (2014): Heft 1 (June 2014)

Volumen 41 (2014): Heft 1 (March 2014)

Volumen 40 (2013): Heft 1 (December 2013)

Volumen 39 (2013): Heft 1 (September 2013)

Volumen 38 (2013): Heft 1 (June 2013)

Volumen 37 (2013): Heft 1 (March 2013)

Zeitschriftendaten
Format
Zeitschrift
eISSN
2543-5361
Erstveröffentlichung
17 Oct 2014
Erscheinungsweise
4 Hefte pro Jahr
Sprachen
Englisch

Suche

Volumen 58 (2022): Heft 2 (June 2022)

Zeitschriftendaten
Format
Zeitschrift
eISSN
2543-5361
Erstveröffentlichung
17 Oct 2014
Erscheinungsweise
4 Hefte pro Jahr
Sprachen
Englisch

Suche

7 Artikel

Empirical Paper

Open Access

Editorial

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 119 - 120

Zusammenfassung

Open Access

Social media use in international marketing: Impact on brand and firm performance

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 121 - 142

Zusammenfassung

Abstract

This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a survey of a representative sample of 245 medium and large companies using SM in international branding. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation modeling analysis reveals the overall effect of SM use in international branding as positive, with brand-image creation and market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is negatively moderated by foreign partner involvement and centralization degree. Firms co-owned by foreign entities turn out to be more successful than their Polish-only counterparts. Of the two antecedents of SM international marketing engagement, customer orientation is significant for all firms, while brand orientation is meaningful only for those with foreign capital.

Schlüsselwörter

  • brand orientation
  • customer orientation
  • international branding
  • performance
  • social media marketing

JEL Classification

  • F 23
  • M 31
Open Access

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 143 - 160

Zusammenfassung

Abstract Objectives

To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.

Methods applied

The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation modeling (PLS-SEM) was applied to analyze the data.

Findings

The study confirms the influence of the perceived usefulness and legal protection of online purchases, changes in retailers’ activity during the pandemic, and perceived value of purchases on a MSP on purchase intentions.

Originality/value

The article provides insight into consumer online behavior, i.e., determinants of the intention to purchase via MSPs, including those not extensively studied yet. It also takes into account the context of the COVID-19 pandemic. This study's results may be valuable both from the prism of its contribution to the literature on consumer behavior and to business practitioners.

Schlüsselwörter

  • COVID-19 pandemic
  • cross-border commerce
  • determinants of online shopping
  • multi-sided digital platforms

JEL Classification

  • M39
Open Access

Consumer choice determinants of online intermediary tourism platforms

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 161 - 178

Zusammenfassung

Abstract

The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women.

Schlüsselwörter

  • online travel agencies
  • structural equation model
  • tourist behavior
  • usage intention
  • word-of-mouth intention

JEL Classification

  • M31
  • Z33
Open Access

Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 179 - 191

Zusammenfassung

Abstract

The main aim of the article is to examine how cooperation with research institutions influences technological maturity of enterprises. It is accompanied with the additional aim, which is to assess the role of innovation policy interventions in this process, as captured by the concept of behavioral additionality, which is one of the externalities of public support for R&D. The focus of this article is put on one of the specific types of behavioral additionality—cooperation additionality—which takes place in the situation where public support influences the collaboration behavior of a firm receiving R&D support. The study was conducted with the use of firm-level data collected in a survey on the sample of 464 enterprises operating within national smart specializations in Poland. The results of the research suggest that public funding fosters the cooperation between scientific institutions and enterprises, thus confirms the cooperation additionality.

Schlüsselwörter

  • behavioral additionality
  • cooperation
  • cooperation additionality
  • innovation
  • research institutions
  • technological maturity

JEL Classification

  • O31
  • O36
  • O14
Open Access

Impact of policy regulations on the functioning of hospitals in Poland during the COVID-19 pandemic: a qualitative analysis

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 192 - 217

Zusammenfassung

Abstract

During the state of epidemic in Poland in 2020, all facilities providing medical services were subject to constant reorganization. Legal changes, which were introduced at a very rapid pace, did not allow the standardization of the work of the health service. Therefore, the assessment of the practical effects of the introduced legal measures is challenging due to the lack of fixed benchmarks. Accordingly, the research method used in the article is a survey conducted among employees of the Voivodeship Specialist Hospital in December 2020, in which 165 employees from different wards participated. For this purpose, the article presents the detailed description of policy regulations related to healthcare management introduced in Poland in 2020. Combining legal research and qualitative data allowed general conclusions to be drawn with regard to the quality assessment of the implemented policy measures from the perspective of healthcare professionals.

Schlüsselwörter

  • COVID-19 pandemic
  • hospitals
  • legal regulations
  • management processes

JEL Classification

  • K39
  • I11
  • I12
  • I15
  • I18

Literature review

Open Access

The role of foreign aid in the transformation of Iraq's society and economy

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 218 - 232

Zusammenfassung

Abstract

Foreign aid helps in transforming nations and ensuring that they attain economic development. Foreign aid levels in Iraq are higher than those of its oil-producing neighbors due to numerous factors that are discussed in the present study. Iraq is the second largest oil producer in the Middle East after Saudi Arabia, but some activities within the country have curtailed development, leaving it at the mercy of foreign nations and investors. The present study aims to evaluate the level of foreign aid in Iraq, comparing it to its oil-rich neighbors. It highlights various factors that have increased Iraq's dependence on foreign aid and the role and management of this assistance. The article shows how negative factors like war, poor governance, and corruption have contributed to the over-reliance on foreign aid, in spite of Iraqbeing endowed with natural resources. The qualitative evaluation of the development of Iraq's oil aid reveals that continued reliance on foreign aid will jeopardizes the country's economic development.

Schlüsselwörter

  • foreign aid
  • Iraq
  • MENA
  • neighbors
  • OECD

JEL Classification

  • F35
  • O19
7 Artikel

Empirical Paper

Open Access

Editorial

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 119 - 120

Zusammenfassung

Open Access

Social media use in international marketing: Impact on brand and firm performance

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 121 - 142

Zusammenfassung

Abstract

This research investigates the influence of brand and customer orientations on social media (SM) marketing engagement and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study relies on a survey of a representative sample of 245 medium and large companies using SM in international branding. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation modeling analysis reveals the overall effect of SM use in international branding as positive, with brand-image creation and market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is negatively moderated by foreign partner involvement and centralization degree. Firms co-owned by foreign entities turn out to be more successful than their Polish-only counterparts. Of the two antecedents of SM international marketing engagement, customer orientation is significant for all firms, while brand orientation is meaningful only for those with foreign capital.

Schlüsselwörter

  • brand orientation
  • customer orientation
  • international branding
  • performance
  • social media marketing

JEL Classification

  • F 23
  • M 31
Open Access

Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 143 - 160

Zusammenfassung

Abstract Objectives

To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic.

Methods applied

The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation modeling (PLS-SEM) was applied to analyze the data.

Findings

The study confirms the influence of the perceived usefulness and legal protection of online purchases, changes in retailers’ activity during the pandemic, and perceived value of purchases on a MSP on purchase intentions.

Originality/value

The article provides insight into consumer online behavior, i.e., determinants of the intention to purchase via MSPs, including those not extensively studied yet. It also takes into account the context of the COVID-19 pandemic. This study's results may be valuable both from the prism of its contribution to the literature on consumer behavior and to business practitioners.

Schlüsselwörter

  • COVID-19 pandemic
  • cross-border commerce
  • determinants of online shopping
  • multi-sided digital platforms

JEL Classification

  • M39
Open Access

Consumer choice determinants of online intermediary tourism platforms

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 161 - 178

Zusammenfassung

Abstract

The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs’ platforms (PQ) and (2) those corresponding to transaction quality (CST). The survey was conducted with the CAWI method on a representative net sample of 591 Polish OTA users. Statistical analysis involved building a covariance-based structural equation model to map out causal relationships between latent variables and test research hypotheses. The findings indicate that both groups of factors (PQ and CST) have a statistically significant positive effect on both IU and WOM. However, the impact of CST was found to be slightly weaker. Interestingly, there were no moderating effects from the respondents’ age, income, and education. The only demographical characteristic of issue was sex, which revealed different regression patterns between men and women.

Schlüsselwörter

  • online travel agencies
  • structural equation model
  • tourist behavior
  • usage intention
  • word-of-mouth intention

JEL Classification

  • M31
  • Z33
Open Access

Behavioral additionality: the role of cooperation with research institutions in fostering technological maturity of enterprises

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 179 - 191

Zusammenfassung

Abstract

The main aim of the article is to examine how cooperation with research institutions influences technological maturity of enterprises. It is accompanied with the additional aim, which is to assess the role of innovation policy interventions in this process, as captured by the concept of behavioral additionality, which is one of the externalities of public support for R&D. The focus of this article is put on one of the specific types of behavioral additionality—cooperation additionality—which takes place in the situation where public support influences the collaboration behavior of a firm receiving R&D support. The study was conducted with the use of firm-level data collected in a survey on the sample of 464 enterprises operating within national smart specializations in Poland. The results of the research suggest that public funding fosters the cooperation between scientific institutions and enterprises, thus confirms the cooperation additionality.

Schlüsselwörter

  • behavioral additionality
  • cooperation
  • cooperation additionality
  • innovation
  • research institutions
  • technological maturity

JEL Classification

  • O31
  • O36
  • O14
Open Access

Impact of policy regulations on the functioning of hospitals in Poland during the COVID-19 pandemic: a qualitative analysis

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 192 - 217

Zusammenfassung

Abstract

During the state of epidemic in Poland in 2020, all facilities providing medical services were subject to constant reorganization. Legal changes, which were introduced at a very rapid pace, did not allow the standardization of the work of the health service. Therefore, the assessment of the practical effects of the introduced legal measures is challenging due to the lack of fixed benchmarks. Accordingly, the research method used in the article is a survey conducted among employees of the Voivodeship Specialist Hospital in December 2020, in which 165 employees from different wards participated. For this purpose, the article presents the detailed description of policy regulations related to healthcare management introduced in Poland in 2020. Combining legal research and qualitative data allowed general conclusions to be drawn with regard to the quality assessment of the implemented policy measures from the perspective of healthcare professionals.

Schlüsselwörter

  • COVID-19 pandemic
  • hospitals
  • legal regulations
  • management processes

JEL Classification

  • K39
  • I11
  • I12
  • I15
  • I18

Literature review

Open Access

The role of foreign aid in the transformation of Iraq's society and economy

Online veröffentlicht: 30 Jun 2022
Seitenbereich: 218 - 232

Zusammenfassung

Abstract

Foreign aid helps in transforming nations and ensuring that they attain economic development. Foreign aid levels in Iraq are higher than those of its oil-producing neighbors due to numerous factors that are discussed in the present study. Iraq is the second largest oil producer in the Middle East after Saudi Arabia, but some activities within the country have curtailed development, leaving it at the mercy of foreign nations and investors. The present study aims to evaluate the level of foreign aid in Iraq, comparing it to its oil-rich neighbors. It highlights various factors that have increased Iraq's dependence on foreign aid and the role and management of this assistance. The article shows how negative factors like war, poor governance, and corruption have contributed to the over-reliance on foreign aid, in spite of Iraqbeing endowed with natural resources. The qualitative evaluation of the development of Iraq's oil aid reveals that continued reliance on foreign aid will jeopardizes the country's economic development.

Schlüsselwörter

  • foreign aid
  • Iraq
  • MENA
  • neighbors
  • OECD

JEL Classification

  • F35
  • O19

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