Volumen 43 (2021): Heft 2 (August 2021)

Slurs are pejorative epithets that express negative attitudes toward a class of individuals sharing the same race, country of origin, sexual orientation, religion, and the like. The aim of this paper is to show what happens in communication when slurs are reported. It focuses on the derogatory content of such expressions and on the persistence of their performative effects in reported speech. In this respect, the question concerning the attribution of responsibility for the derogatory content conveyed by the slurs is relevant. Indeed, reporting a slur involves quoting not only the content but also the speaker’s personal commitment and (negative) attitude. Different theories on the status of the derogatory component of slurs make different predictions about their offensiveness in reported speech and about the speaker’s “responsibility” for the attitude and feelings conveyed by that word, be she the original speaker or the reporter. The results of a questionnaire show empirically that no single theory can provide a conclusive statement on this matter.

Already in the romantic it has been assumed, that there is an existential interrelation between nature, human being and mind. According to this idea, there is a narrow interrelation of creation between literature, science, dream and reality, which should be expressed in a progressive universal poetry. Gestalt theory and the concept of autopoiesis, developed by Maturana and Varela, could be regarded as a scientific enhancement of this approach and are united in that sense. By analyses of dreams, it becomes evident, that neurobiological and mental processes are determined by the same principles of self-constitution and gestalt production. They are attending in equal measures to homeostatic conditions. The interaction of living systems with their environment as well as their evolution base on recursive reorganisation. Following this principle, imagination, speech and self-reflection are developed. The observer comes to existence by his own distinctions. Phenomenal appearance and real existence, poetry and scientific findings are results of the autopoietic organisation of living, of which we form a part.

Methodological problems often arise when a special case is confused with the general principle. So you will find affordances only for ‚artifacts’ if you restrict the analysis to ‚artifacts’. The general principle, however, is an ‚invitation character’, which triggers an action. Consequently, an action-theoretical approach known as ‚pragmatic turn’ in cognitive science is recommended. According to this approach, the human being is not a passive-receptive being but actively produces those action effects that open up the world to us (through ‚active inferences’). This ‚ideomotor approach’ focuses on the so-called ‚epistemic actions’, which guide our perception as conscious and unconscious cognitions. Due to ‚embodied cognition’ the own body is assigned an indispensable role. The action theoretical approach of ‚enactive cognition’ enables that every form can be consistently processualized. Thus, each ‚Gestalt’ is understood as the process result of interlocking cognitions of ‚forward modelling’ (which produces anticipations and enables prognoses) and ‚inverse modelling’ (which makes hypotheses about genesis and causality). As can be shown, these cognitions are fed by previous experiences of real interaction, which later changes into a mental trial treatment, which is highly automated and can therefore take place unconsciously. It is now central that every object may have such affordances that call for instrumental or epistemic action. In the simplest case, it is the body and the facial expressions of our counterpart that can be understood as a question and provoke an answer/reaction. Thus, emotion is not only to be understood as expression/output according to the scheme ‚input-processing-output’, but acts itself as a provocative act/input. Consequently, artifacts are neither necessary nor sufficient conditions for affordances. Rather, they exist in all areas of cognition—from Enactive Cognition to Social Cognition.

In this text I argue that a phenomenological conception of reality cannot simply consider ‚reality’ to be a feature of the objects of our experience, nor can ‚reality’ be understood as a somehow subconscious experience of resistance, as Max Schelers notion of a „primary resistance“ tries to show. In opposition to these insufficient conceptions I suggest – following some husserlian inspirations – that the notion of ‚reality’ is to be understood as a elementary feature of our experience of objects – not of the objects of our experience. Is this perspective accepted, a minimal ‚realism’ appears as a presupposition of the concept of intentionality.

Nicht zu Unrecht gilt die Behandlung von Angsterkrankungen als die Paradedisziplin der Verhaltenstherapie (VT). Hier wie auch generell zeigt sich die VT dabei aber als zersplittert in eine Vielzahl von Einzelmethoden: Verschiedene Lernformen – Einsichtslernen, Konditionierungslernen und Habituationslernen - werden in ihrem Beitrag zu Angsterkrankungen isoliert voneinander konzipiert. Entsprechend stehen auch auf diesen Lernformen basierende Therapiemethoden für sich. Dadurch werden wichtige Synergiepotenziale verschenkt. Menschliches Lernen, auch und gerade das Lernen und Verlernen von pathologischer Angst, ist aber immer ein ganzheitlicher Prozess. Der Artikel skizziert eine ganzheitliche Psycho-Logik der Eskalation und Chronifizierung pathologischer Angst unter integrierendem Einbezug der o.g. Lernformen. Hieraus leitet sich eine verfahrensintegrierende VT ab, die die etablierten Behandlungsmethoden so kombiniert, dass Synergiegewinne entstehen, was an einem Fallbeispiel verdeutlicht wird. Den theoretischen Hintergrund bildet die Theorie der Selbstorganisation komplexer Systeme, insbesondere die Synergetik – ein Feld, in dem wichtige Aspekte der Gestalttheorie aufgehoben sind. It is not without reason that the treatment of anxiety disorders is considered the showpiece of behavioral therapy (BT). Here as well as in general, however, the BT shows itself fragmented into a multitude of individual methods: Different forms of learning - insight learning, conditioning learning and habituation learning - are designed in isolation from each other in their contribution to anxiety disorders. Correspondingly, treatment methods based on these forms of learning stand for themselves. This gives away important synergy potential. Human learning, also and especially learning and unlearning of pathological anxiety, is always a holistic process. The paper outlines a holistic psycho-logic of the escalation and chronification of pathological anxiety, integrating the above mentioned forms of learning. This leads to the derivation of a method-integrating BT, which combines the established treatment methods in such a way that synergy gains are achieved, as illustrated by a case study. The theoretical background is formed by the theory of the self-organization of complex systems, in particular synergetics - a field in which important aspects of gestalt theory are implied.

For almost 40 years, a specific form of brand management with scientific and practical resonance has been evolving in Germany, Austria, and Switzerland – along with a multitude of microeconomic schools and authors. This form of brand management goes by the term “Brand Sociology” and sees the brand as a Gestalt system of alliances. Brand Sociology fills a gap in the classical economic approach and makes it possible to understand the central target variables of brand management as social dynamics and to direct them in a targeted manner. The following article traces for the first time the foundations and history of a Gestalt sociological approach to brand research and relates its contribution in the field of interplay between Gestalt research, sociology, and identity-based brand economics.