
6 Artikel
Different Sources of Market Information and Product Innovativeness
Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study
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Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries
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Consumers’ Attitudes Towards Modern Solutions in the Retail Trade
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Alle Bände und Hefte dieser Zeitschrift
Band 11 (2025)