Sociological Analysis of Branding of Professional Football League Players

Aaker, D. (2013). Competitor Analysis. Strategic Market Management (10th ed., pp. 40–58). New York: John Wiley & Sons. Search in Google Scholar

Amestica, M. C. (2016). Sociology of Sport: Chile. In Sociology of Sport: A Global Subdiscipline in Review. Emerald Group Publishing Limited. Search in Google Scholar

Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97-106. Doi: 10.1016/j.smr.2013.04.003 Open DOISearch in Google Scholar

Asmoningsih, R. (2016). Pengaruh Dari Identity Terhadap Brand Value, Satisfcation, Trust and Brand Loyalty. Jurnal Manajemen dan Pemasaran Jasa, 8(2), 87-100.10.25105/jmpj.v8i2.1593 Search in Google Scholar

Azizi, M., Asnaashari, Shahriar.. (2011).). internal branding and brand performance in the bank: the role of moderating the competitive climate and job satisfaction. Management research in Iran, 17(3), 1-10. Search in Google Scholar

Baek, T. H., Kim, J., & Yu, J. H. (2010). The differential roles of brand credibility and brand prestige in consumer brand choice. Psychology & Marketing, 27(7), 662-678. https://doi.org/10.1002/mar.2035010.1002/mar.20350 Search in Google Scholar

Bairner, A. (2009). Sport, intellectuals and public sociology: Obstacles and opportunities. International Review for the Sociology of Sport, 44(2-3), 115-130. https://doi.org/10.1177/101269020933843910.1177/1012690209338439 Search in Google Scholar

Berens, G., van Riel, C. B. M., & van Bruggen, G. H. (2005). Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance. Journal of Marketing, 69(3), 35-48. https://doi.org/10.1509/jmkg.69.3.35.6635710.1509/jmkg.69.3.35.66357 Search in Google Scholar

Chachakami, M. D., Taleban, Z., & Tajnesaei, H. (2016). Athletes Branding: Identifying and Investigating Athletes Brand Image from the Fanâs Viewpoint (Case Study: Ali Daei Brand). New Marketing Research Journal, 6(0), 127-144. Doi: 10.22108/nmrj.2016.17840 Open DOISearch in Google Scholar

Collis, J., & Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Macmillan International Higher Education. Search in Google Scholar

De Chernatony, L., & Segal-Horn, S. (2001). Building on services’ characteristics to develop successful services brands. Journal of marketing management, 17(7-8), 645-669. https://doi.org/10.1362/02672570132336677310.1362/026725701323366773 Search in Google Scholar

Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4. https://doi.org/10.11648/j.ajtas.20160501.1110.11648/j.ajtas.20160501.11 Search in Google Scholar

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/315131210.2307/3151312 Search in Google Scholar

Gladden, J. M., & Funk, D. C. (2002). Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport. Journal of Sport Management, 16(1), 54-81. https://doi.org/10.1123/jsm.16.1.5410.1123/jsm.16.1.54 Search in Google Scholar

Hair, J. F., Black, W. C. Babin, B., J. & Anderson, R. E. (2010). Multivariate Data Analysis. Global Edition, 7th Edition. Pearson Education. Search in Google Scholar

Hair, J. F., Gabriel, M. L., & Patel, V. K. (2014). AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on Its Application as a Marketing Research Tool. ERN: Model Construction & Estimation (Topic). Search in Google Scholar

Harris, F., & De Chernatony, L. (2001). Corporate branding and corporate brand performance. European Journal of marketing. 35(3/4), 441-456. https://doi.org/10.1108/0309056011038210110.1108/03090560110382101 Search in Google Scholar

Hosseini, S. E. K., Hashem; Ehsani, Mohammad and Khodadad Hosseini, Seyed Hamid (2019). Designing a Sports Marketing Model for the Football League of the Islamic Republic of Iran Tarbiat Modares University]. Iran, Tehran. Search in Google Scholar

Javani, V. (2018). Paradigm model of branding in the sports industry. Sports Management, 9(1), 175-189. doi: 10.22059/jsm.2017.62138 Search in Google Scholar

James, J. D., Kolbe, R. H., & Trail, G. T. (2002). Psychological connection to a new sport team: Building or maintaining the consumer base? Sport Marketing Quarterly, 11(4), 215-225. Search in Google Scholar

Keller, K. L., Parameswaran, M., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Search in Google Scholar

Keshtidar, M., Sahebkaran, M., Talebpour, M., & Kalashi, M. (2018). Investigating the effect of brand identity and character on brand loyalty of football team fans. International Journal of Sport Management and Marketing, 18(1-2), 105-115.10.1504/IJSMM.2018.091344 Search in Google Scholar

Kunkel, T., Doyle, J. P., & Funk, D. C. (2014). Exploring sport brand development strategies to strengthen consumer involvement with the product–The case of the Australian A-League. Sport Management Review, 17(4), 470-483.10.1016/j.smr.2014.01.004 Search in Google Scholar

Kunkel, T., Funk, D., & King, C. (2009). Consumer based brand associations for professional football leagues. Proceedings of the ANZMAC Conference. Retrieved 30.05.2022 from http://hdl.handle.net/10072/31870 Search in Google Scholar

Kunkel, T., Funk, D., & King, C. (2014). Developing a conceptual understanding of consumer-based league brand associations. Journal of Sport Management, 28(1), 49-67. https://doi.org/10.1123/jsm.2011-015310.1123/jsm.2011-0153 Search in Google Scholar

Macri, K. J. (2012). “Not Just a Game: Sport and Society in the United States.” Inquiries Journal/Student Pulse, 4(08). Retrieved from http://www.inquiriesjournal.com/a?id=1664 Search in Google Scholar

Mahmoudian, A., Boroujerdi, S. S., Mohammadi, S., & Delshab, V. (2020). Testing the impact of athlete brand image attributes on fan loyalty. Journal of Business & Industrial Marketing, 36(2), 244-255. https://doi.org/10.1108/JBIM-10-2019-046410.1108/JBIM-10-2019-0464 Search in Google Scholar

Mason, D. S. (1999). What is the sports product and who buys it? The marketing of professional sports leagues. European Journal of marketing, 33(3/4), 402-419. https://doi.org/10.1108/0309056991025325110.1108/03090569910253251 Search in Google Scholar

Moharramzadeh, M., & Akbari, R. (2013). The Relationship between Customer Loyalty and Strengthening the National Brand in Professional Football and Volleyball Leagues. Applied Research in Sport Management, 1(4), 71-78. NASSS. (2021). Sociology of Sport. Retrieved 30.05.2022 from https://nasss.org/about/about-nasss/ Search in Google Scholar

Neergaard, H., & Ulhøi, J. P. (2007). Handbook of qualitative research methods in entrepreneurship. Edward Elgar Publishing.10.4337/9781847204387 Search in Google Scholar

Nixon, H. L. (2010). Sport sociology, NASSS, and undergraduate education in the United States: A social network perspective for developing the field. Sociology of Sport Journal, 27(1), 76-88.10.1123/ssj.27.1.76 Search in Google Scholar

Papasolomou, I., & Vrontis, D. (2006). Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry. Journal of Brand Management, 14(1), 177-195.10.1057/palgrave.bm.2550059 Search in Google Scholar

Pashaie, S., Abdavi, F., Badriazarin, Y., Cincimino, S., & Fişne, M. (2020). The Model of Creation of Customer Relationship Management (CRM) Technology in Sports Services Section. Journal of Advanced Sport Technology, 4(2), 38-48. Search in Google Scholar

Pashaie, S., Abdavi, F., BadriAzrine, Y., Cincimino, S., & Fişne, M. (2021). Designing and providing the appropriate structural model for success of customer relationship management in the sports service sector places in Iran: Multi-Method Analysis. Applied Research in Sport Management, 9(3), 41-56. Search in Google Scholar

Pifer, N. D. (2012). An Examination of Star Players’ Effects on the Branding Process of Professional Sports Teams. Theses, Dissertations and Capstones. 414. https://mds.marshall.edu/etd/414 Search in Google Scholar

Pourhoseyn, Z., Abdavi, F., Javani, V., & Pashaie, S. (2020). The Effect of Social Network on Word of Mouth Advertising Due to Loyalty and Attachment to the Brand in Iran Football Premier League. Communication Management in Sport Media, 7(3), 81-90. https://doi.org/10.30473/jsm.2019.44362.1307 Search in Google Scholar

Power, D., & Hauge, A. (2008). No man’s brand–brands, institutions, and fashion. Growth and Change, 39(1), 123-143. https://doi.org/10.1111/j.1468-2257.2007.00408.x10.1111/j.1468-2257.2007.00408.x Search in Google Scholar

Punjaisri, K., Evanschitzky, H., & Wilson, A. (2009), Internal branding: an enabler of employees’ brand-supporting behaviours, Journal of Service Management, 20(2), 209-226. https://doi.org/10.1108/0956423091095278010.1108/09564230910952780 Search in Google Scholar

Punjaisri, K., Wilson, A., & Evanschitzky, H. (2008). Exploring the influences of internal branding on employees’ brand promise delivery: implications for strengthening customer–brand relationships. Journal of Relationship Marketing, 7(4), 407-424. https://doi.org/10.1080/1533266080250843010.1080/15332660802508430 Search in Google Scholar

Rahi, S. (2017). Research design and methods: A systematic review of research paradigms, sampling issues and instruments development. International Journal of Economics & Management Sciences, 6(2), 1-5. https://doi.org/10.4172/2162-6359.100040310.4172/2162-6359.1000403 Search in Google Scholar

Rein, I., Kotler, P., & Shields, B. (2006). The elusive fan: Reinventing sports in a crowded marketplace. McGraw-Hill. Search in Google Scholar

Sajadi, S. N., Khabiri, M. & Alizadeh, A. (2013). Factors Affecting Fans’ Loyalty to the Brand of Popular Teams of the Iranian Professional Football League. Journal of Sports Management Studies, 18(1), 1-10. Search in Google Scholar

Salehi, A., & Arbatani, T. R. (2013). Is branding always beneficial? A meta-analysis of the relationship between branding and performance in SMEs. Advances in Environmental Biology, 4682-4689. Search in Google Scholar

Schinke, R. J., Stambulova, N. B., Si, G., & Moore, Z. (2018). International society of sport psychology position stand: Athletes’ mental health, performance, and development. International Journal of Sport and Exercise Psychology, 16(6), 622-639. Doi: 10.1080/1612197X.2017.1295557 Open DOISearch in Google Scholar

Serrano, J., Shahidian, S., Sampaio, J., & Leite, N. (2013). The importance of sports performance factors and training contents from the perspective of futsal coaches. Journal of Human Kinetics, 38, 151-160. Doi: 10.2478/hukin-2013-0055 Open DOISearch in Google Scholar

Soltani, M. D., & Shiri, A. (2018). The effect of brand management system on employees’ brand performance in travel and tourism services companies. Bi-Quarterly Journal of Social Tourism Studies, 6(12), 25-46. Search in Google Scholar

Stewart, B., Nicholson, M., & Dickson, G. (2005). The Australian Football League’s recent progress: A study in cartel conduct and monopoly power. Sport Management Review, 8(2), 95-117. https://doi.org/10.1016/S1441-3523(05)70035-810.1016/S1441-3523(05)70035-8 Search in Google Scholar

Udo, G. J., Bagchi, K. K., & Kirs, P. J. (2010). An assessment of customers’e-service quality perception, satisfaction and intention. International Journal of Information Management, 30(6), 481-492. https://doi.org/10.1016/j.ijinfomgt.2010.03.00510.1016/j.ijinfomgt.2010.03.005 Search in Google Scholar

Veblen, T. (1934). The Theory of the Leisure Class (New York: Modern Library). The Unequal Effects of Liberalization: Evidence from Dismantling the License Raj in India. Search in Google Scholar

Zhao, W., Sun, R., & Kakuda, N. (2017). Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China. Journal of Business Research, 78, 261-267. https://doi.org/10.1016/j.jbusres.2016.12.02110.1016/j.jbusres.2016.12.021 Search in Google Scholar