[
1. Amit, R., & Zott, Ch. (2001). Value creation in E-business. Strategic Management Journal, 22, 493–520. doi:10.1002/smj.187
]Open DOISearch in Google Scholar
[
2. Amour, L. (2012). The internet: An unprecedented and unparalleled platform for innovation and change. In S. Dutta (Ed.), The Global Innovation Index 2012. Stronger innovation linkages for global growth (p. 157): INSEAD, Retrieved from https://www.globalinnovationindex.org/userfiles/file/GII-2012-Report.pdf.
]Search in Google Scholar
[
3. Bakalarska-Stankiewicz, J. (2020). Content marketing. Od strategii do efektów. E-book. Wyd. Helion, Gliwice, s. 32.
]Search in Google Scholar
[
4. Baker, K. (2022). The Ultimate Guide to Content Marketing in 2022. Copyright © 2022 HubSpot. Retrieved from https://blog.hubspot.com/marketing/content-marketing
]Search in Google Scholar
[
5. Beaird, J., & George, J. (2014). The principles of beautiful web design: SitePoint, Richmond, ISBN 978-0-9922794-4-8, s. 9.
]Search in Google Scholar
[
6. Chatzopoulou, E., & Kiewiet, A. (2021). Millennials’ evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation. Journal of Consumer Behaviour, 20, 521–534. doi:10.1002/cb.1882
]Open DOISearch in Google Scholar
[
7. Cheyne, A., Dorfman, L., Bukofzer, E., & Harris, J. (2013). Marketing sugary cereals to children in the digital age: A content analysis of 17 child-targeted websites. Journal of Health Communication International Perspectives, 18(5), 563–582. doi:10.1080/10810730.2012.743622
]Open DOISearch in Google Scholar
[
8. Content Marketing Institute. (2022). What Is Content Marketing? Retrieved from https://contentmarketinginstitute.com/what-is-content-marketing
]Search in Google Scholar
[
9. Dąbrowska, A. (2018). Zachowania konsumentów na rynku żywnościowych produktów tradycyjnych i regionalnych. Wyzwania dla marketingu. Handel Wewnętrzny, 3(374), 114.
]Search in Google Scholar
[
10. Jutkowitz, A. (2014). The content marketing revolution, Harvard Business Review, July 1, Retrieved from https://hbr.org/2014/07/the-content-marketing-revolution
]Search in Google Scholar
[
11. Kim, Ch., Jin, M., Kim, J., & Shin, N. (2012). User perception of the quality, value, and utility of user-generated content. Journal of Electronic Commerce Research, 13(4), 316.
]Search in Google Scholar
[
12. Maciorowski, A. (2013). E-Marketing w praktyce. Warszawa, Poland: Wyd. Edgard, 39–42.
]Search in Google Scholar
[
13. Muscat, F. (2013). Content marketing is king. In WSI (Ed.), Digital minds: 12 things every business needs to know about digital marketing (p. 11.). FriesenPress, Altona, Canada.
]Search in Google Scholar
[
14. Naughton, J. (2016). The evolution of the internet: From military experiment to general purpose technology. Journal of Cyber Policy, 1(1), 5–28. doi:10.1080/23738871.2016.1157619
]Open DOISearch in Google Scholar
[
15. Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, CA: Sage Publications, s. 1.
]Search in Google Scholar
[
16. Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A ground theory approach. Tourism Management, 32, 215–224.10.1016/j.tourman.2009.12.005
]Search in Google Scholar
[
17. Perry, M., & Bodkin, Ch. (2000). Content analysis of fortune 100 Company web sites. Corporate Communications: An International Journal, 5(2), 87–96.10.1108/13563280010338331
]Search in Google Scholar
[
18. Pikuła-Małachowska, J. (2017). Content marketing jako element komunikacji przedsiębiorstwa z rynkiem. Marketing i Zarządzanie, 1(47), 291–299.10.18276/miz.2017.47-27
]Search in Google Scholar
[
19. Plessis, Ch. (2017).The role of content marketing in social media content communities. South African Journal of Information Management, 19(1), 1–7.10.4102/sajim.v19i1.866
]Search in Google Scholar
[
20. Song, J., Han, K., Lee, D., & Kim, S. (2018). Is a picture really worth a thousand words? A case study on classifying user attributes on Instagram. PLoS ONE, 13(10), e0204938, 2. doi:10.1371/journal.pone.020493
]Open DOISearch in Google Scholar
[
21. Świeczak, W. (2012). Content marketing as an important element of marketing strategy of scientific institutions. Prace Instytutu Lotnictwa, 5(226), 133.10.5604/05096669.1077480
]Search in Google Scholar
[
22. Vinerean, S. (2017). Content marketing strategy. Definition, objectives and tactics. Expert Journal of Marketing, 5(2), 92–98.
]Search in Google Scholar
[
23. Wong, A., & Yazdanifard, R. (2015, September). The review of content marketing as a new trend in marketing practices. International Journal of Management, Accounting and Economics, 2(9), 1057.
]Search in Google Scholar
| 15. Feb. 2023