Dysfunctional Customer Behaviour — Bibliometric Analysis

The purpose of this article is to indicate, based on publications in the field of ‘dysfunctional customer behaviour’, the items most often cited and essential for the researchers who cite them, as well as to introduce the topics and their relationships that represent the conceptual space of ‘dysfunctional customer behaviour’. The indicated objective will be realised on the basis of selected bibliometric analyses. A set of 74 items resulting from searches in two databases-Web of Science and Scopus-were used for the analyses. Based on the created database of publications in the area of ‘dysfunctional customer behaviour’, three analyses were carried out: citations, co-citations and co-occurrence of words. The results of the bibliometric analyses made it possible to identify the group of most frequently cited publications, isolate those that are important to the citing researchers, and approximate the topics and their relationships that represent the conceptual space of ‘dysfunctional customer behaviour’.