Business models innovation based on crowds: a comparative study
und | 30. Juni 2019
Über diesen Artikel
Article Category: Empirical Paper
Online veröffentlicht: 30. Juni 2019
Seitenbereich: 127 - 147
Eingereicht: 22. Okt. 2018
Akzeptiert: 21. März 2019
DOI: https://doi.org/10.2478/ijme-2019-0010
Schlüsselwörter
© 2019 Katarzyna Kubiak and Anna Wziątek-Kubiak, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
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Commonalities between business models
| Shared key building blocks | Not shared key building blocks | ||||
|---|---|---|---|---|---|
| Brand | Partners | Corporate culture | Channels | ||
| Threadless | Customer relationship (CR) | ✓ | ✓ | x | ✓ |
| iStockphoto | Community (KR) | ✓ | X | x | x |
| Quirky | Community nurturing (KA) | x | ✓ | ✓ | ✓ |
iStockphoto Business Model Canvas, right side
| VP | CR | CS |
|---|---|---|
| – Photographers: “allowing flexibility in terms of photo subject, work place, and time | – Transparent | – Photographers |
| while providing access to a vast client database.” | – Supporting | – Organizations |
| – Organizations: “provide royalty-free, inexpensive but good quality and legal | ||
| photographs, in a quick sale.” | ||
| Forum | ||
| iStockalypses | ||
Quirky Business Model Canvas, left side
| KP | KA |
|---|---|
| Online and traditional retailers (Bed Bath & Beyond, Radio Shack, Amazon, Auchan) | – Product prototyping |
| – Ideas evaluation | |
| – Industrial design | |
| – Community-related | |
| – Community | |
| – Employees | |
| – Corporate culture | |
Threadless Business Model Canvas, right side
| – Community-driven (fun, exciting, and transparent) | |
| – Designers | |
| – Community buyers | |
| – Online ( | – Plain buyers (5% of total buyers) |
| – Offline (own store and headquarters, partner stores) | |
| Product sales | |
Threadless Business Model Canvas, left side
| KP | KA | VP |
|---|---|---|
| – Retailers (Bed Bath and Beyond, Gap) | – Logistics and order fulfillment | – For designers: “show your designs to an exciting community who will rate it, with a chance of producing it on a garment.” |
| – Design partners (Absolut, Thermos, Dell) | – Community catering – For buyers: | “get clothes that are particularly strong on the artistic side and that you helped create.” |
| – Community | ||
| – Brand community | ||
| – Platform | ||
| Low cost model | ||
Quirky Business Model Canvas, right side
| VP | CR | CS |
|---|---|---|
| – For the innovators: “offer those who have a consumer product idea the | Fun, personal and partner-like | – Inventors |
| opportunity to bring it to market.” | community | – Influencers |
| – For the influencers: “get your expertise and ideas turned into money and respect.” | – Buyers | |
| – For the buyers: “receive untypical solutions to everyday problems.” | Deep and extensive interaction | |
| Product sales | ||
iStockPhoto Business Model Canvas, left side
| KP | KA |
|---|---|
| – Related to photography | – Community nurturing |
| – Getty | – Quality control |
| – Platform | |
| – Community | |
| – Platform | |
| – Brand | |
| Platform-related | |