Shared key building blocks | Not shared key building blocks | ||||
---|---|---|---|---|---|
Brand | Partners | Corporate culture | Channels | ||
Threadless | Customer relationship (CR) | ✓ | ✓ | x | ✓ |
iStockphoto | Community (KR) | ✓ | X | x | x |
Quirky | Community nurturing (KA) | x | ✓ | ✓ | ✓ |
VP | CR | CS |
---|---|---|
– Photographers: “allowing flexibility in terms of photo subject, work place, and time | – Transparent | – Photographers |
while providing access to a vast client database.” | – Supporting | – Organizations |
– Organizations: “provide royalty-free, inexpensive but good quality and legal | ||
photographs, in a quick sale.” | ||
Forum | ||
iStockalypses | ||
KP | KA |
---|---|
Online and traditional retailers (Bed Bath & Beyond, Radio Shack, Amazon, Auchan) | – Product prototyping |
– Ideas evaluation | |
– Industrial design | |
– Community-related | |
– Community | |
– Employees | |
– Corporate culture | |
– Community-driven (fun, exciting, and transparent) | |
– Designers | |
– Community buyers | |
– Online ( | – Plain buyers (5% of total buyers) |
– Offline (own store and headquarters, partner stores) | |
Product sales |
KP | KA | VP |
---|---|---|
– Retailers (Bed Bath and Beyond, Gap) | – Logistics and order fulfillment | – For designers: “show your designs to an exciting community who will rate it, with a chance of producing it on a garment.” |
– Design partners (Absolut, Thermos, Dell) | – Community catering – For buyers: | “get clothes that are particularly strong on the artistic side and that you helped create.” |
– Community | ||
– Brand community | ||
– Platform | ||
Low cost model |
VP | CR | CS |
---|---|---|
– For the innovators: “offer those who have a consumer product idea the | Fun, personal and partner-like | – Inventors |
opportunity to bring it to market.” | community | – Influencers |
– For the influencers: “get your expertise and ideas turned into money and respect.” | – Buyers | |
– For the buyers: “receive untypical solutions to everyday problems.” | Deep and extensive interaction | |
Product sales |
KP | KA |
---|---|
– Related to photography | – Community nurturing |
– Getty | – Quality control |
– Platform | |
– Community | |
– Platform | |
– Brand | |
Platform-related |