<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed impact on future growth and profitability. In due course of literature review, it was identified that not all researchers endorsed NPS, rejecting its presumed impact on growth and its superiority over other loyalty measures. This study aims therefore to verify the influence of NPS on the growth and profitability of Polish transportation companies. This objective is achieved with the use of Spearman correlation ranks and linear regression. The findings of this study reject the proclaimed relationship between NPS and growth; hence, in that matter, the results are aligned to criticism presented in literature. The study, however, confirmed a positive and statistically significant relationship between NPS and profitability. Accordingly, the study recommends Polish transportation companies to include NPS in a portfolio of metrics, however, not as a stand-alone diagnostic tool.</p></abstract>

Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to its simplicity, the ease of interpretation, low costs of calculation, and, overall, its assumed impact on future growth and profitability. In due course of literature review, it was identified that not all researchers endorsed NPS, rejecting its presumed impact on growth and its superiority over other loyalty measures. This study aims therefore to verify the influence of NPS on the growth and profitability of Polish transportation companies. This objective is achieved with the use of Spearman correlation ranks and linear regression. The findings of this study reject the proclaimed relationship between NPS and growth; hence, in that matter, the results are aligned to criticism presented in literature. The study, however, confirmed a positive and statistically significant relationship between NPS and profitability. Accordingly, the study recommends Polish transportation companies to include NPS in a portfolio of metrics, however, not as a stand-alone diagnostic tool.

Net promoter score, growth, and profitability of transportation companies

International Journal of Management and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Net promoter score, growth, and profitability of transportation companies"}

Introduced in 2003, net promoter score (NPS) very quickly gained popularity, as a customer loyalty measure, among companies and a part of researchers, due to...

Net promoter score, growth, and profitability of transportation companies

Article Category: Research Article

Online veröffentlicht: 29. Juni 2018

Seitenbereich: 136 - 148

Eingereicht: 05. Juni 2018

Akzeptiert: 25. Juni 2018

DOI: https://doi.org/10.2478/ijme-2018-0013

Schlüsselwörter
net promoter score (NPS), customer loyalty, customer satisfaction, performance measurement, transportation

© 2018 Piotr Korneta, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Net promoter score, growth, and profitability of transportation companies

Article Category: Research Article

Online veröffentlicht: 29. Juni 2018

Seitenbereich: 136 - 148

Eingereicht: 05. Juni 2018

Akzeptiert: 25. Juni 2018

DOI: https://doi.org/10.2478/ijme-2018-0013

Schlüsselwörternet promoter score (NPS), customer loyalty, customer satisfaction, performance measurement, transportation

© 2018 Piotr Korneta, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Schlüsselwörter
net promoter score (NPS), customer loyalty, customer satisfaction, performance measurement, transportation