<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Reputation represents the standing of a person or organisation in the public field and illustrates/marks their contribution towards the implementation of collectively shared values and goals. From a business point of view, reputation belongs to the intangible assets of a company and is therefore part of the goodwill. Especially, the leader of an organisation—particularly in a cultural enterprise—shapes the external public image of the organisation, studies the impact of the image on the public consciousness by assessing public opinion about the organisation's achievements and consequently also gauges the economic and/or artistic success of the organisation.</p>
<p>Based on the statements of experts about music festivals of high culture in Austria alongside the big players such as <italic>Salzburg</italic> or <italic>Bregenz Festival</italic>, the aim of this paper is to investigate the relationship between reputation of artistic directors (ADs) and the performance of cultural enterprises. It will also be demonstrated how the reputation of these individuals has an impact on tourism, hospitality and trade in the vicinity of cultural enterprises.</p>
</abstract>

Reputation represents the standing of a person or organisation in the public field and illustrates/marks their contribution towards the implementation of collectively shared values and goals. From a business point of view, reputation belongs to the intangible assets of a company and is therefore part of the goodwill. Especially, the leader of an organisation—particularly in a cultural enterprise—shapes the external public image of the organisation, studies the impact of the image on the public consciousness by assessing public opinion about the organisation's achievements and consequently also gauges the economic and/or artistic success of the organisation.
Based on the statements of experts about music festivals of high culture in Austria alongside the big players such as Salzburg or Bregenz Festival, the aim of this paper is to investigate the relationship between reputation of artistic directors (ADs) and the performance of cultural enterprises. It will also be demonstrated how the reputation of these individuals has an impact on tourism, hospitality and trade in the vicinity of cultural enterprises.

The Power of Reputation: A Case Study on Artistic Directors of Austria's Music Festivals

International Journal of Music Business Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Reputation represents the standing of a person or organisation in the public field and illustrates/marks their contribution towards the implementation of...

1.	Access maximisation
2.	Attendance maximisation
3.	Diversity/multiculturalism
4.	Economy maximisation
5.	Education
6.	Excellence
7.	Innovation
8.	Revenue maximisation
9.	Service quality maximisation
10.	Social cohesion
11.	Economic importance and impact
12.	Prestige (author's note: reputation!)
13.	Quality of life (Publicness)

E1	Operative manager
E2	Operative manager
E3	Commercial manager
E4	Commercial manager
E5	Human resources manager
E6	Artist manager
E7	Artist manager
E8	Sponsor
E9	Sponsor
E10	Cultural journalist
E11	State politician
E12	Local politician
E13	Renowned artist
E14	Renowned artist

The Power of Reputation: A Case Study on Artistic Directors of Austria's Music Festivals

Article Category: Research Article

Online veröffentlicht: 09. Aug. 2021

Seitenbereich: 65 - 77

Eingereicht: 23. Nov. 2020

Akzeptiert: 28. Juni 2021

DOI: https://doi.org/10.2478/ijmbr-2021-0006

Schlüsselwörter
artistic director, cultural operations, reputation, performance, artistic quality

© 2021 Martina Kalser-Gruber, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Performance Indicators (Gilhespy 1999: 41ff).

Experts interviewed (anonymised representation)

The Power of Reputation: A Case Study on Artistic Directors of Austria's Music Festivals

Article Category: Research Article

Online veröffentlicht: 09. Aug. 2021

Seitenbereich: 65 - 77

Eingereicht: 23. Nov. 2020

Akzeptiert: 28. Juni 2021

DOI: https://doi.org/10.2478/ijmbr-2021-0006

Schlüsselwörterartistic director, cultural operations, reputation, performance, artistic quality

© 2021 Martina Kalser-Gruber, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Figure 1

Performance Indicators (Gilhespy 1999: 41ff).

Experts interviewed (anonymised representation)

Schlüsselwörter
artistic director, cultural operations, reputation, performance, artistic quality