Factors Influencing Loyalty to an Online Clothing Shop among College Students
, , und | 22. Dez. 2022
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Article Category: Research Article
Online veröffentlicht: 22. Dez. 2022
Seitenbereich: 60 - 65
DOI: https://doi.org/10.2478/ftee-2022-0045
Schlüsselwörter
© 2022 Yajing Shi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Fig. 1
Questionnaire Design of “Likert Scale”
| scores | 1 | 2 | 3 | 4 | 5 |
| You pay attention to fashionable items sold in clothing stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the new speed of clothing stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the quality of the items in clothing stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the brand influence of clothing stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the matching of clothing in stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the service of clothing stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the wearing comfort of clothing in stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the logistics of clothing stores | ○ | ○ | ○ | ○ | ○ |
| You value customer reviews for clothing stores | ○ | ○ | ○ | ○ | ○ |
| You pay attention to the prices of the commodities in clothing stores | ○ | ○ | ○ | ○ | ○ |
Average score of each questionnaire
| You pay attention to the prices of goods in clothing stores | 4.03 | 4.02 | 4.05 |
| You pay attention to fashionable items sold in clothing stores | 3.98 | 4.01 | 3.94 |
| You pay attention to the wearing comfort of clothing in stores | 3.95 | 3.89 | 4.02 |
| You pay attention to the matching of clothing in stores | 3.95 | 4.00 | 3.90 |
| You pay attention to the brand influence of clothing stores | 3.93 | 3.91 | 3.96 |
| You pay attention to the quality of the items in clothing stores | 3.93 | 3.90 | 3.98 |
| You pay attention to the service of clothing stores | 3.92 | 3.89 | 3.95 |
| You pay attention to the logistics of clothing stores | 3.92 | 3.87 | 3.98 |
| You value customer reviews of clothing stores | 3.92 | 3.88 | 3.96 |
| You pay attention to discounts offered by clothing stores | 3.92 | 3.95 | 3.89 |
| You pay attention to the size of clothing stores | 3.85 | 3.84 | 3.86 |
| You pay attention to the new speed of clothing stores | 3.90 | 3.88 | 3.92 |
| Subtotal | 3.93 | 3.92 | 3.95 |
Questionnaire validity test results
| You pay attention to the size of the clothing store | 0.83 | 0.688 |
| You pay attention to discounts offered by clothing stores | 0.872 | 0.761 |
| You pay attention to fashionable items sold in clothing stores | 0.849 | 0.721 |
| You pay attention to the new speed of clothing stores | 0.839 | 0.705 |
| You pay attention to the quality of the items in clothing stores | 0.859 | 0.738 |
| You pay attention to the brand influence of clothing stores | 0.816 | 0.666 |
| You pay attention to the matching of clothing in stores | 0.879 | 0.773 |
| You pay attention to the service of clothing stores | 0.887 | 0.787 |
| You pay attention to the wearing comfort of clothing in stores | 0.862 | 0.744 |
| You pay attention to the logistics of clothing stores | 0.839 | 0.705 |
| You value customer reviews of clothing stores | 0.879 | 0.772 |
| You pay attention to the prices of goods in clothing stores | 0.787 | 0.619 |
| Eigenvalue (before rotation) | 8.678 | – |
| Variance explanation rate% (before rotation) | 72.31% | – |
| Cumulative variance explanation rate% (before rotation) | 72.31% | – |
| Eigenvalue (after rotation) | 8.678 | – |
| Variance explanation rate% (after rotation) | 72.31% | – |
| Cumulative variance explanation rate% (after rotation) | 72.31% | – |
| KMO value | 0.965 | – |
| Bartlett's spherical value | 2988.732 | – |
| Df | 66 | – |
| P value | 0 | – |
Calculation of questionnaire reliability data
| You pay attention to discounts offered by clothing stores | 0.781 | 0.956 | 0.959 |
| You pay attention to fashionable items sold in clothing stores | 0.808 | 0.956 | |
| You pay attention to the new speed of clothing stores | 0.788 | 0.956 | |
| You pay attention to the quality of the items in clothing stores | 0.794 | 0.956 | |
| You pay attention to the brand influence of clothing stores | 0.755 | 0.957 | |
| You pay attention to the matching of clothing in stores | 0.851 | 0.954 | |
| You pay attention to the service of clothing stores | 0.783 | 0.956 | |
| You pay attention to the wearing comfort of clothing in stores | 0.846 | 0.954 | |
| You pay attention to the logistics of clothing stores | 0.813 | 0.956 | |
| You value customer reviews of clothing stores | 0.848 | 0.954 | |
| You pay attention to the prices of the goods in clothing stores | 0.734 | 0.958 | |
| You pay attention to the size of the clothing store | 0.769 | 0.957 | |
| Standardized Cronbach α tacoefficient: 0.960 | |||