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Consumer Awareness of the Eco-Labeling of Packaging

Jagoda Jóźwik-Pruska
Jagoda Jóźwik-Pruska
, 
Patrycja Bobowicz
Patrycja Bobowicz
, 
César Hernández
César Hernández
 und 
Magdalena Szalczyńska
Magdalena Szalczyńska
   | 30. Dez. 2022
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Article Category: Research Article
Online veröffentlicht: 30. Dez. 2022
Seitenbereich: 39 - 46
DOI: https://doi.org/10.2478/ftee-2022-0042
Schlüsselwörter
© 2022 Jagoda Jóźwik-Pruska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Fig. 1

Plastic demand by sector in 20192
Plastic demand by sector in 20192

Fig. 2

Cluster analysis (the Ward's method)
Cluster analysis (the Ward's method)

Fig. 3

Results of the consumer survey obtained in terms of the evaluation of the packaging products presented for A) body lotion, B) day cream, C) lip balm, D) shampoo bar, and D) cotton buds
Results of the consumer survey obtained in terms of the evaluation of the packaging products presented for A) body lotion, B) day cream, C) lip balm, D) shampoo bar, and D) cotton buds

Correlation matrix for results obtained

gender age city/country tracking trends „zero waste” policy pay attention to labels appearance of product composition pay more for ecological/natural product biodegradability/compostability of product reuseability
gender 0.18 0.11 −0.46 −0.34 −0.26 0 −0.40 −0.43 −0.37 −0.30
age 0.18 0.52 0.18 0.38 0.03 0.29 0.26 0.16 0.16 −0.08
city/country 0.11 0.05 −0.28 −0.13 −0.21 0.17 0.12 −0.11 0.18 −0.18
tracking trends −0.45 0.18 0.28 0.53 0.36 0.06 0.52 0.59 0.52 0.27
„zero waste” policy −0.33 0.38 −0.13 0.53 0.22 0.34 0.59 0.34 0.43 0.02
pay attention to labels −0.26 0.03 −021 0.36 0.22 −0.30 0.22 0.40 0.44 0.42
appearance of product 0.00 0.29 0.17 0.06 0.34 −0.28 0.03 −0.15 0.09 −0.18
composition −0.37 0.26 0.12 0.52 0.59 0.22 0.03 0.71 0.50 −0.05
pay more for ecological/natural product −0.43 0.16 −0.11 0.59 0.34 0.40 −0.10 0.71 0.37 0.14
biodegradability/compostability of product −0.37 0.16 0.18 0.52 0.43 0.41 0.09 0.50 0.37 0.26
reuseability −0.30 −0.10 −0.18 0.27 0.02 0.42 −0.20 −0.10 0.14 0.26

Most popular eco-labels12

Symbol Application
Packaging
Green product according to European Directive 94/62
Suitable for recycling
Keep clean
Suitable for re-use
Biodegradable packaging
Cosmetics and cleaning products
Cosmetics, food, wool and cotton products from biological and dynamic crops
Laundry detergents, cleaning agents and cosmetics produced in a safe and ecological manner
Not tested on animals
Safe for ozone

Characteristics of tested products

product packaging material marking
face cream monomaterial: plastic Loop leaf pictogram
body lotion tube: monomaterial; plasticcork: monomaterial; plastic Loop leaf pictogram
lip balm momomaterial: paper “Zero Waste”; “Cardboard Recycling”; Eco Friendly”; “Plastic Free”
shampoo bar monomaterial: coated paper “Handmade”; “Vegan lovers”; Save the Planet”; “Palm Oil Free”; “100% Biodegradable”; “Plastic free”; “100% Essential Oils”; “Certificated Oils”
cotton buds multi-component: paper and plastic “100% Biodegradable”

j.ftee-2022-0042.tab.004

variable p-value
following eco-trends 0.009
composition of product 0.035
willingness to pay more for ecological/natural product 0.016
pay attention to biodegradability/compostability of product 0.035
eISSN:
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Sprache:
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