gender | 0.18 | 0.11 | −0.34 | −0.26 | 0 | −0.30 | |||||
age | 0.18 | 0.52 | 0.18 | 0.03 | 0.29 | 0.26 | 0.16 | 0.16 | −0.08 | ||
city/country | 0.11 | 0.05 | −0.28 | −0.13 | −0.21 | 0.17 | 0.12 | −0.11 | 0.18 | −0.18 | |
tracking trends | 0.18 | 0.28 | 0.06 | 0.27 | |||||||
„zero waste” policy | −0.33 | −0.13 | 0.22 | 0.34 | 0.34 | 0.02 | |||||
pay attention to labels | −0.26 | 0.03 | −021 | 0.36 | 0.22 | −0.30 | 0.22 | 0.42 | |||
appearance of product | 0.00 | 0.29 | 0.17 | 0.06 | 0.34 | −0.28 | 0.03 | −0.15 | 0.09 | −0.18 | |
composition | 0.26 | 0.12 | 0.59 | 0.22 | 0.03 | −0.05 | |||||
pay more for ecological/natural product | 0.16 | −0.11 | 0.34 | −0.10 | 0.14 | ||||||
biodegradability/compostability of product | 0.16 | 0.18 | 0.09 | 0.26 | |||||||
reuseability | −0.30 | −0.10 | −0.18 | 0.27 | 0.02 | −0.20 | −0.10 | 0.14 | 0.26 |
Packaging | |
|
Green product according to European Directive 94/62 |
|
Suitable for recycling |
|
Keep clean |
|
Suitable for re-use |
|
Biodegradable packaging |
Cosmetics and cleaning products | |
|
Cosmetics, food, wool and cotton products from biological and dynamic crops |
|
Laundry detergents, cleaning agents and cosmetics produced in a safe and ecological manner |
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Not tested on animals |
|
Safe for ozone |
face cream | monomaterial: plastic | Loop leaf pictogram |
body lotion | tube: monomaterial; plastic |
Loop leaf pictogram |
lip balm | momomaterial: paper | “Zero Waste”; “Cardboard Recycling”; Eco Friendly”; “Plastic Free” |
shampoo bar | monomaterial: coated paper | “Handmade”; “Vegan lovers”; Save the Planet”; “Palm Oil Free”; “100% Biodegradable”; “Plastic free”; “100% Essential Oils”; “Certificated Oils” |
cotton buds | multi-component: paper and plastic | “100% Biodegradable” |
following eco-trends | 0.009 |
composition of product | 0.035 |
willingness to pay more for ecological/natural product | 0.016 |
pay attention to biodegradability/compostability of product | 0.035 |