Über diesen Artikel
Online veröffentlicht: 31. März 2020
Seitenbereich: 87 - 96
Eingereicht: 10. Juli 2019
Akzeptiert: 20. Dez. 2019
DOI: https://doi.org/10.1515/mosr-2019-0015
Schlüsselwörter
© 2019 Antanas Ūsas, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.