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A practical guide to analyzing marketing data using Python

Data Analytics for Marketing

<span xml:lang="en">Data Analytics for Marketing: A practical guide to analyzing marketing data using Python</span>

Diaz-Bérrio, Guilherme

Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key FeaturesAnalyze marketing data using proper statistical techniquesUse data modeling and analytics to understand customer preferences and enhance strategies without complex mathImplement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use casesPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionMost marketing professionals are familiar with various sources of customer data that promise...

Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key...

Format

Data Analytics for Marketing

A practical guide to analyzing marketing data using Python

Guilherme Diaz-Bérrio

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