<abstract xmlns="http://www.w3.org/1999/xhtml"><sec id="j_jmotherandchild-20212503SI.d-21-00022_s_007"><h3>Background</h3><p>We aimed to identify factors of success in medical crowdfunding campaigns on the largest Polish platform: siepomaga.pl.</p></sec><sec id="j_jmotherandchild-20212503SI.d-21-00022_s_008"><h3>Material and methods</h3><p>All campaigns initialised by patients in the years 2009–2017 were included. The data comprised characteristics of the collections: financial target, raised sum, aim, type of disease, Facebook shares, age category, and the exact collection period. Campaign success was defined as collecting the target sum. Emotional expression on the main photograph was analysed using the Azure Cognitive Service. Logistic regression analysis was performed.</p></sec><sec id="j_jmotherandchild-20212503SI.d-21-00022_s_009"><h3>Results</h3><p>From a total of 2,656 collections, 1,725 (65%) were successful and 42.4 million EUR were raised in total. 2,024 (76.2%) of campaigns were dedicated to children. Successful collections not only received more donations, but were also supported, on average, with larger payments. Fortunate campaigns asked for less money and ended earlier (all p &lt; 0.001). The odds of success were increased by: at least 50 Facebook shares (OR, 95% CI: 1.75, 1.46–2.10), the receiver being a child (1.46, 1.18–1.80), aim: dream come true (1.53, 1.06-2.20) or suffering from a congenital disease (1.34, 1.08–1.67), whereas financial target of no less than 4000 EUR (0.41, 0.34–0.52), aim: rehabilitation (0.51, 0.41-0.64), psychiatric disease (0.52, 0.38–0.71), and maladies of the eye or the ear (0.56, 0.39–0.81) were associated with campaign failure. After adjustment, dominance of happiness on the main photograph decreased the odds of success (0.71, 0.59–0.86).</p></sec><sec id="j_jmotherandchild-20212503SI.d-21-00022_s_010"><h3>Conclusion</h3><p>Younger age, lower financial goal, greater exposure on Facebook, aim, disease and emotional expression were associated with success of medical crowdfunding.</p></sec></abstract>

BackgroundWe aimed to identify factors of success in medical crowdfunding campaigns on the largest Polish platform: siepomaga.pl.Material and methodsAll campaigns initialised by patients in the years 2009–2017 were included. The data comprised characteristics of the collections: financial target, raised sum, aim, type of disease, Facebook shares, age category, and the exact collection period. Campaign success was defined as collecting the target sum. Emotional expression on the main photograph was analysed using the Azure Cognitive Service. Logistic regression analysis was performed.ResultsFrom a total of 2,656 collections, 1,725 (65%) were successful and 42.4 million EUR were raised in total. 2,024 (76.2%) of campaigns were dedicated to children. Successful collections not only received more donations, but were also supported, on average, with larger payments. Fortunate campaigns asked for less money and ended earlier (all p < 0.001). The odds of success were increased by: at least 50 Facebook shares (OR, 95% CI: 1.75, 1.46–2.10), the receiver being a child (1.46, 1.18–1.80), aim: dream come true (1.53, 1.06-2.20) or suffering from a congenital disease (1.34, 1.08–1.67), whereas financial target of no less than 4000 EUR (0.41, 0.34–0.52), aim: rehabilitation (0.51, 0.41-0.64), psychiatric disease (0.52, 0.38–0.71), and maladies of the eye or the ear (0.56, 0.39–0.81) were associated with campaign failure. After adjustment, dominance of happiness on the main photograph decreased the odds of success (0.71, 0.59–0.86).ConclusionYounger age, lower financial goal, greater exposure on Facebook, aim, disease and emotional expression were associated with success of medical crowdfunding.

Crowdfunding campaigns for paediatric patients: A cross-sectional analysis of success determinants

Journal of Mother and Child

This work is licensed under the Creative Commons Attribution 4.0 International License.

BackgroundWe aimed to identify factors of success in medical crowdfunding campaigns on the largest Polish platform: siepomaga.pl.Material and methodsAll...

Crowdfunding campaigns for paediatric patients: A cross-sectional analysis of success determinants

Article Category: Original Research

Published Online: Apr 30, 2022

Page range: 209 - 227

Received: Aug 20, 2021

Accepted: Oct 28, 2021

DOI: https://doi.org/10.34763/jmotherandchild.20212503SI.d-21-00022

Keywords
Crowdfunding, children, charity, Facebook, Cognitive Service, Poland

© 2021 Mikołaj Kamiński et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Crowdfunding campaigns for paediatric patients: A cross-sectional analysis of success determinants

Article Category: Original Research

Published Online: Apr 30, 2022

Page range: 209 - 227

Received: Aug 20, 2021

Accepted: Oct 28, 2021

DOI: https://doi.org/10.34763/jmotherandchild.20212503SI.d-21-00022

KeywordsCrowdfunding, children, charity, Facebook, Cognitive Service, Poland

© 2021 Mikołaj Kamiński et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Crowdfunding, children, charity, Facebook, Cognitive Service, Poland