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A Bibliometric Analysis of Virtual Influencers as a Trend in Digital Marketing: Insights from WOS

Iva Gregurec

Iva Gregurec

University of Zagreb Faculty of Organization and Informatics
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Gregurec, Iva
, 
Larisa Hrustek

Larisa Hrustek

University of Zagreb Faculty of Organization and Informatics
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Hrustek, Larisa
 and 
Magdalena Kuštelega

Magdalena Kuštelega

University of Zagreb Faculty of Organization and Informatics
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Kuštelega, Magdalena
  
Jul 26, 2025
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Article Category: Review
Published Online: Jul 26, 2025
DOI: https://doi.org/10.32676/n.11.1.4
Keywords
© 2025 Iva Gregurec et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Gregurec, Iva
University of Zagreb Faculty of Organization and Informatics
Hrustek, Larisa
University of Zagreb Faculty of Organization and Informatics
Kuštelega, Magdalena
University of Zagreb Faculty of Organization and Informatics
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Computer Sciences, Artificial Intelligence, Information Technology, Business and Economics, Business Management, Corporate Social Responsibility (CSR), Compliance Management, Businessn Ethics, Social Sciences, Political Science, Political Science, other
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