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Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry

Tahsina Khan

Tahsina Khan

Bangladesh University of Professionals (BUP)Dhaka, Bangladesh
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Khan, Tahsina
, 
Md. Khaled Amin

Md. Khaled Amin

American International University-BangladeshDhaka, Bangladesh
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Khaled Amin, Md.
, 
Rezbin Nahar

Rezbin Nahar

American International UniversityBangladesh
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Nahar, Rezbin
, 
Thurasamy Ramayah

Thurasamy Ramayah

Universiti Sains MalaysiaPenang, Malaysia
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Ramayah, Thurasamy
 and 
Farheen Hassan

Farheen Hassan

American International UniversityBangladesh
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Hassan, Farheen
  
Jun 05, 2025
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Published Online: Jun 05, 2025
Page range: 75 - 102
DOI: https://doi.org/10.2478/zireb-2025-0004
Keywords
© 2025 Tahsina Khan et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Macroecomics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance
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