Open Access

Fair Trade Coffee in Romania

 and   
Jun 05, 2025

Cite
Download Cover

Balasubramanian, P. & Soman, S. (2018). Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City. Journal of Strategic Marketing, 27 (7): 612–629. DOI: 10.1080/0965254X.2018.1464049. Search in Google Scholar

Becchetti, L. & Costantino, M. (2010). Fair trade in italy: too much ‘movement’ in the shop?. Journal of Business Ethics, 92: 181–203. DOI: 10.1007/s10551-010-0578-y. Search in Google Scholar

Becchetti, L. & Huybrechts, B. (2008). The dynamics of fair trade as a mixed-form market. Journal of Business Ethics, 81: 733–750. DOI: 10.1007/s10551-007-9544-8. Search in Google Scholar

Bezençon, V. & Blili, S. (2009). Fair trade managerial practices: strategy organisation and engagement. Journal of Business Ethics, 90: 95–113. DOI: 10.1007/s10551-009-0029-9. Search in Google Scholar

Borza, A., Mitra, C., Bordean, O. & Nistor, R. (2009 ). Fair Trade în România. Revista de Studii și Cercetări Economice – Virgil Madgearu, 1: 21-32. Search in Google Scholar

Cailleba, P. & Casteran, H. (2010). Do ethical values work? a quantitative study of the impact of fair trade coffee on consumer behavior. Journal of Business Ethics, 97: 613–624. DOI: 10.1007/s10551-010-0528-8. Search in Google Scholar

Chatzidakis, A., Hibbert, S. & Smith, A.P. (2007). Why People Don’t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation. Journal of Business Ethics, 74: 89–100. DOI: 10.1007/s10551-006-9222-2. Search in Google Scholar

Clapp, J. (2020). Food (3rd edition). Cambridge: Polity. Search in Google Scholar

CRC-Consommation. (1998). Commerce Ethique: les Consommateurs Solidaires. Paris: CRC. Search in Google Scholar

Cristache, N., Micu, A., Căpăţînă, A., Susanu, I.O. & Buhociu, F. (2017). Noi provacări pentru piața românească – segmentul de consumatori Lohas. In Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE. 15-16 Septembrie (pp. 167-172), Bălți. Universitatea de Stat “Alecu Russo”. Search in Google Scholar

Danciu, V. (2018). The Changing Focus of Green Marketing: From Ecological to Sustainable Marketing (III). The Romanian Economic Journal, 21 (68): 121-144. Search in Google Scholar

Davies, I.A. (2009). Alliances and networks: creating success in the uk fair trade market. Journal of Business Ethics, 86: 109–126. DOI: 10.1007/s10551-008-9762-8. Search in Google Scholar

De Moor, J. & Balsiger, P. (2019). Political Consumerism in Northwestern Europe: Leading by Example? In M. Boström, M. Micheletti & P. Oosterveer (Eds.), The Oxford Handbook of Political Consumerism. Oxford: Oxford University Press. DOI: 10.1093/oxfordhb/9780190629038.013.20. Search in Google Scholar

De Pelsmacker, P., Driesen, L. & Rayp, G. (2005). Do consumers care about ethics? Willingness to pay for fair-trade coffee. Journal of Consumer Affairs, 39 (2): 363–385. DOI: 10.1111/j.1745-6606.2005.00019.x. Search in Google Scholar

Doherty, B., Davies, I.A. & Tranchell, S. (2013). Where now for fair trade?. Business History, 55 (2): 161–189. DOI: 10.1080/00076791.2012.692083. Search in Google Scholar

Doran, C.J. (2010). Fair trade consumption: in support of the out-group. Journal of Business Ethics, 95: 527–541. DOI: 10.1007/s10551-010-0437-x. Search in Google Scholar

Fair Trade Towns International. (2022). Map of Number of FTT Today. Retrieved November, 26, 2022, from http://www.fairtradetowns.org/. Search in Google Scholar

FairTrade Caravans. (2021). Fair Trade Partners, Producers, Suppliers and Participants. Retrieved November, 21, 2022, from https://fairtradecaravans.com/our-fair-trade-partners/. Search in Google Scholar

Fairtrade Cesko. (2020). O nás. Retrieved November, 26, 2022, from https://fairtrade.cz/fairtrade/o-nas/. Search in Google Scholar

Fairtrade International. (2020). Annual Report: Choosing a fairer future through trade. Retrieved November, 26, 2022, from https://www.fairtrade.net/library/2018-19-annual-report-choosing-afairer-future-through-trade. Search in Google Scholar

Fairtrade International. (2022). Building resilience in a changing world. 2021-2022 Annual Report. Retrieved November, 26, 2022, from https://files.fairtrade.net/publications/FI_Annual-Report_2021_web_sp.pdf. Search in Google Scholar

Festila, A., Chrysochou, P. & Krystallis, A. (2014). Consumer response to food labels in an emerging market: the case of Romania. International Journal of Consumer Studies, 38: 166–174. DOI: 10.1111/ijcs.12085. Search in Google Scholar

Fukukawa, K., Zaharie, M.M. & Romonţi-Maniu, A.I. (2019). Neutralization techniques as a moderating mechanism: ethically questionable behavior in the romanian consumer context. Psychology & Marketing, 36 (2): 138–149. DOI: 10.1002/mar.21164. Search in Google Scholar

Hira, A. & Ferrie, J. (2006). Fair trade: Three Key Challenges for Reaching the Mainstream. Journal of Business Ethics, 63: 107–118. DOI: 10.1007/s10551-005-3041-8. Search in Google Scholar

Kim, G.S., Lee, G.Y. & Park, K. (2010). A cross-national investigation on how ethical consumers build loyalty toward fair trade brands. Journal of Business Ethics, 96 (4): 589-611. DOI: 10.1007/s10551-010-0486-1. Search in Google Scholar

Lekakis, E.J. & Forno, F. (2019). Political consumerism in southern europe. In M. Boström, M. Micheletti & P. Oosterveer (Eds.), The Oxford Handbook of Political Consumerism. Oxford: Oxford University Press. DOI: 10.1093/oxfordhb/9780190629038.013.21. Search in Google Scholar

Littrell, M.A. & Dickson, M.A. (1999). Social responsibility in the global market: fair trade of cultural products. Thousand Oaks: Sage Publications. Search in Google Scholar

Llopis-Goig, R. (2009). Consumo Responsable y Globalización Reflexiva: Un Estudio Referido al Comercio Justo en España. Revista Española del Tercer Sector, 11: 145–165. Search in Google Scholar

Maaya, L., Meulders, M., Surmont, N. & Vandebroek, M. (2018). Effect of Environmental and Altruistic Attitudes on Willingness-To-Pay for Organic and Fair Trade Coffee in Flanders. Sustainability, 10: 1-21. DOI: 10.3390/su10124496. Search in Google Scholar

Moisescu, O.I. & Gică, O.A. (2017). The moderating influence of consumer demographics on the relationship between perceived CSR and brand loyalty in the romanian retail banking sector. Marketing and Trade, 4: 187-202. Search in Google Scholar

MORI. (2000). European Attitudes towards Corporate Social Responsibility. Research for CSR Europe. London: MORI. Search in Google Scholar

Mușetescu, A. & Chira, R. (2016). Responsabilitatea socială cu privire la numele de marca. Revista Română de Marketing, 11 (3): 25-32. Search in Google Scholar

Naylor, L. (2014). ‘Some Are More Fair Than Others’: Fair Trade Certification Development and North-South Subjects. Agriculture and Human Values, 31: 273–284. DOI: 10.1007/s10460-013-9476-0. Search in Google Scholar

Nicolescu, C.E. (2011). Instrumente moderne de cercetare a fenomenologiei administrative prin intermediul dinamicii sistemelor în contextul analizei sistemice a politicilor publice. Revista Transilvană de Ştiinţe Administrative, 1 (28): 121-143. Search in Google Scholar

Panico, T., Menna, C. & Lombardi, P. (2015). Fair Trade Consumer Behavior in Italy: Main Differences Between Northern and Southern Regions. Quality – Access to Success, 16 (1): 349-356. Search in Google Scholar

Petrescu, D.C., Vermeir, I. & Petrescu-Mag, R.M. (2020). Consumer understanding of food quality healthiness and environmental impact: a cross-national perspective. International Journal of Environmental Research and Public Health, 17 (1): 1-20. DOI: 10.3390/ijerph17010169. Search in Google Scholar

Petrescu-Mag, R.M. & Petrescu, D.C. (2017). Product policy – food quality labeling as food patriotism. Insights on consumer label reading behavior. Quality – Access to Success, 18 (2): 327-333. Search in Google Scholar

Pocol, C.B., Sedik, P. & Ristovski, D. (2017). Tendencies and characteristics of organic food consumption in Romania. Geographica Timisiensis, 26 (1-2). Search in Google Scholar

Pocol, C.B. & Ilea, M. (2010). Sustainability in the Romanian Beekeeping Chain: Diagnosis and Prospects. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development. Geographica Timisiensi, 10 (3): 265-268. Search in Google Scholar

Pop, N.A. & Dabija, D.C. (2014). Fostering Loyalty throuygh Social Responsability Actions in Romanian Retail. Romanian Journal of Marketing, 4: 11–32. Search in Google Scholar

Popescu, G., Istudor, N., Zaharia, A., Diaconeasa, M.C., Panait, I. & Cucu, M.C. (2021). A Macroeconomic Review of the Factors Influencing Fruit Consumption in Romania – The Road Towards Sustainability. Sustainability, 13: 1-18. DOI: 10.3390/su132212793. Search in Google Scholar

Raynolds, L.T. (2002). Consumer/producer links in fair trade coffee networks. Sociologia Ruralis, 42 (4): 404–424. DOI: 10.1111/1467-9523.00224. Search in Google Scholar

Raynolds, L.T. & Greenfield, N. (2016). Fair trade: movement and markets. In L.T. Raynolds & E.A. Bennett (Eds.), Handbook of Research on Fair Trade (pp. 24-42). Cheltenham: Edward Elgar Publishing. Search in Google Scholar

Reed, D. (2009). What do corporations have to do with fair trade? positive and normative analysis from a value chain perspective. Journal of Business Ethics, 86: 3–26. DOI: 10.1007/s10551-008-9757-5. Search in Google Scholar

Robichaud, Z. & Yu, H. (2022). Do young consumers care about ethical consumption? modelling gen Z’s purchase intention towards fair trade coffee. British Food Journal, 124 (9): 2740–2760. DOI: 10.1108/BFJ-05-2021-0536. Search in Google Scholar

Simeone, M., Scarpato, D. & Rotondo, G. (2015). Consumer attitudes to food labelling: opportunities for firms and implications for policy-makers. Quality – Access to Success, 16 (1): 312-319. Search in Google Scholar

Skuland, S.E., (2020). European food safety: Mapping critical food practices and cultural differences in France, Norway, Portugal, Romania and the UK. SIFO Report 6, Oslo: Oslo Metropolitan University. Search in Google Scholar

Śmigielska, G., Dąbrowska, A. & Radziukiewicz, M. (2015). Fair Trade in Sustainable Development. The Potential for Fair Trade Market Growth in Poland. Amfiteatru Economic Journal, 17 (9): 1244-1258. Search in Google Scholar

Soroka, A., Mazurek-Kusiak, A.K. & Trafialek, J. (2021). Organic food in the diet of residents of the visegrad group (v4) countries—reasons for and barriers to its purchasing. Nutrients, 13 (12): 1-12. DOI: 10.3390/nu13124351. Search in Google Scholar

Stan, A., Dobrin, A., Zugravu, M., Bezdadea-Catuneanu, I., Iancu, A., Lagunovschi-Luchian, V. & Badulescu, L. (2017). Perception and preference of the Romanian consumers regarding organic vs. conventional products quality – survey study. Journal of Horticulture, Forestry and Biotechnology, 21 (3): 1-7. Search in Google Scholar

Sterie, C.M. & Ion, R.A. (2022). Approaches to implementing fair trade practices for smallholder farmers. Proceedings of the International Conference on Business Excellence 16 (1): 446-455. Search in Google Scholar

The Roper Organization. (1990). The Environment: Public Attitudes and Individual Behavior. New York: Commissioned by S.C. Johnson & Son. Search in Google Scholar

Titikidou, I. & Delistavrou, A. (2007). Greece needs and wants to welcome Fair trade. Cyprus Journal of Science and Technology, 5 (3): 70–80. Search in Google Scholar

Tomșa, M.M., Romonți-Maniu, A.I. & Cridom, M.A. (2021). Is sustainable consumption translated into ethical consumer behavior?. Sustainability, 13: 1-14. DOI: 10.3390/su13063466. Search in Google Scholar

Tudorache, D.M., Simon, T., Frenț, C. & Musteaţă-Pavel, M. (2017). Difficulties and Challenges in Applying the European Tourism Indicators System (ETIS) for Sustainable Tourist Destinations: The Case of Brasşov County in the Romanian Carpathians. Sustainability, 9: 1-19. DOI: 10.3390/su9101879. Search in Google Scholar

Țigu, G., Tuclea, C.E., Vrânceanu, D.M. & Vasile, D.C. (2014). Responsabilitatea socialǎ a detailiştilor perceputǎ de studenţii unei facultǎţi de comerţ – o abordare calitativǎ. Amfiteatru Economic, 16 (1): 63-78. Search in Google Scholar

UNDP. (2022). Human Development Report 2021-22: Uncertain Times, Unsettled Lives: Shaping our Future in a Transforming World. New York. Search in Google Scholar

Usslepp, T., Awanis, S., Hogg, M. K. & Daryanto, A. (2021). The inhibitory effect of political conservatism on consumption: the case of fair trade. Journal of Business Ethics, 176: 519–531. DOI: 10.1007/s10551-020-04689-w. Search in Google Scholar

Zysk, W. (2020). Fair trade phenomenon and its evolution in Visegrad countries. International Entrepreneurship Review, 6 (4): 81–98. DOI: 10.15678/IER.2020.0604.06. Search in Google Scholar