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Zagreb International Review of Economics and Business
Volume 27 (2024): Issue 1 (May 2024)
Open Access
Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach
Sunčana Piri Rajh
Sunčana Piri Rajh
,
Edo Rajh
Edo Rajh
and
Sandra Horvat
Sandra Horvat
| Jun 03, 2024
Zagreb International Review of Economics and Business
Volume 27 (2024): Issue 1 (May 2024)
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Published Online:
Jun 03, 2024
Page range:
231 - 252
DOI:
https://doi.org/10.2478/zireb-2024-0011
Keywords
consumer decision-making styles
,
Consumer Styles Inventory (CSI)
,
heritage sites
,
cluster analysis
,
consumer behaviour
© 2024 Sunčana Piri Rajh et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Sunčana Piri Rajh
University of Zagreb Faculty of Economics and Business,
Zagreb, Croatia
Edo Rajh
The Institute of Economics
Zagreb, Croatia
Sandra Horvat
University of Zagreb Faculty of Economics and Business,
Zagreb, Croatia