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Zagreb International Review of Economics and Business
Volume 27 (2024): Issue 1 (May 2024)
Open Access
Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach
Sunčana Piri Rajh
Sunčana Piri Rajh
University of Zagreb Faculty of Economics and Business
Zagreb, Croatia
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Rajh, Sunčana Piri
,
Edo Rajh
Edo Rajh
The Institute of Economics
Zagreb, Croatia
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Rajh, Edo
and
Sandra Horvat
Sandra Horvat
University of Zagreb Faculty of Economics and Business
Zagreb, Croatia
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Horvat, Sandra
Jun 03, 2024
Zagreb International Review of Economics and Business
Volume 27 (2024): Issue 1 (May 2024)
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Published Online:
Jun 03, 2024
Page range:
231 - 252
DOI:
https://doi.org/10.2478/zireb-2024-0011
Keywords
consumer decision-making styles
,
Consumer Styles Inventory (CSI)
,
heritage sites
,
cluster analysis
,
consumer behaviour
© 2024 Sunčana Piri Rajh et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
