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Zagreb International Review of Economics and Business
Volume 26 (2023): Issue 1 (May 2023)
Open Access
Theory of Boundedly Rational Planned Behavior: A New Model
Mohammad Ali Ashraf
Mohammad Ali Ashraf
Faculty of Business, Sohar University
Sohar, Oman
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Ashraf, Mohammad Ali
Jun 09, 2023
Zagreb International Review of Economics and Business
Volume 26 (2023): Issue 1 (May 2023)
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Published Online:
Jun 09, 2023
Page range:
1 - 28
DOI:
https://doi.org/10.2478/zireb-2023-0001
Keywords
Bounded rationality
,
Bounded self-interest
,
Bounded willpower
,
TPB
,
TBRPB
© 2023 Mohammad Ali Ashraf, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
