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WSB Journal of Business and Finance
Volume 58 (2024): Issue 1 (January 2024)
Open Access
Social Responsibilities of Vietnam’s Exporter Enterprises Toward Consumer Loyalty in the EU Market
Dang Trung Kien
Dang Trung Kien
Faculty of Commerce and Tourism – Industrial University of Industry
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Kien, Dang Trung
,
Ho Thanh Tri
Ho Thanh Tri
Ho Chi Minh City University of Industry and Trade
Ho Chi Minh City, Vietnam
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Tri, Ho Thanh
,
Pham Xuan Dong
Pham Xuan Dong
Ho Chi Minh City University of Industry and Trade
Ho Chi Minh City, Vietnam
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Dong, Pham Xuan
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Hoang Thi Huong
Hoang Thi Huong
Ho Chi Minh City University of Industry and Trade
Ho Chi Minh City, Vietnam
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Huong, Hoang Thi
Oct 22, 2024
WSB Journal of Business and Finance
Volume 58 (2024): Issue 1 (January 2024)
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Published Online:
Oct 22, 2024
Page range:
167 - 182
DOI:
https://doi.org/10.2478/wsbjbf-2024-0015
Keywords
corporate social responsibility
,
customer loyalty
,
corporate reputation
,
corporate image
,
customer satisfaction
© 2024 Dang Trung Kien et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.