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Journals
WSB Journal of Business and Finance
Volume 58 (2024): Issue 1 (January 2024)
Open Access
Perception of Functional Food Among Croatian Consumers
Tkalec Gordana
Tkalec Gordana
University North
Croatia
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Gordana, Tkalec
,
Mjeda Trina
Mjeda Trina
University North
Croatia
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Trina, Mjeda
and
Geček Diana
Geček Diana
Croatia
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Diana, Geček
Jan 29, 2024
WSB Journal of Business and Finance
Volume 58 (2024): Issue 1 (January 2024)
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Published Online:
Jan 29, 2024
Page range:
1 - 8
DOI:
https://doi.org/10.2478/wsbjbf-2024-0001
Keywords
consumer behavior
,
consumer perception
,
consumer attitudes
,
functional food
,
theory of planned behavior
© 2024 Tkalec Gordana et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
