Once Again: Public Broadcasting Under Pressure to Reform

In the wake of recent scandals, public broadcasting has again come under criticism. In the coming years, public broadcasting faces three major challenges: Firstly, considering recent scandals, an effective system of corporate governance must be installed. Secondly, the funding of public broadcasting must be rethought. Thirdly, in the longer term, public broadcasting must be adapted to a digitised and changing media landscape. In addition to various approaches for better corporate governance, alternative solutions for determining the financial resources of public broadcasting are discussed. Finally, structural reform options as well as a comprehensive reform by means of a media fund for the digital media age are analysed.