Initiating the Implementation of Eco-Labelling to Build the Pivot of Green Economy Growth in the Asean Economic Community

The ASEAN Economic Community (AEC) seeks to align ASEAN with global “green growth” trends by developing an integrated eco-labelling standard for products traded among its member countries. This article presents a comparative study using a normative legal research method that draws lessons from other regional trade organizations, such as the European Union. The objective of this research is to determine the feasibility of designing an ASEAN Eco-labelling standard that is tailored to the characteristics of each ASEAN country’s eco-labelling policy. The labelling will be managed by an independent certification body headquartered at the ASEAN Secretariat, with representative offices in each ASEAN country.