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Valahian Journal of Economic Studies
Volume 15 (2024): Issue 2 (December 2024)
Open Access
Digital Marketing and E-Commerce in AI Era
Ioan-Matei Purcărea
Ioan-Matei Purcărea
Romanian American University
Romania
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Purcărea, Ioan-Matei
Feb 21, 2025
Valahian Journal of Economic Studies
Volume 15 (2024): Issue 2 (December 2024)
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Published Online:
Feb 21, 2025
Page range:
43 - 58
DOI:
https://doi.org/10.2478/vjes-2024-0014
Keywords
AI
,
Gen AI
,
E-Commerce E2E Value Chain
,
Digital Marketing
,
Connected Consumer
© 2024 Ioan-Matei Purcărea, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
