Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Valahian Journal of Economic Studies
Volume 14 (2023): Issue 2 (December 2023)
Open Access
Coordination of Communication Budget with Marketing Objectives in the Banking Sector
Miruna Ioana Manea
Miruna Ioana Manea
and
Laura Marcu
Laura Marcu
| Jan 29, 2024
Valahian Journal of Economic Studies
Volume 14 (2023): Issue 2 (December 2023)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Jan 29, 2024
Page range:
73 - 86
DOI:
https://doi.org/10.2478/vjes-2023-0017
Keywords
bank communication
,
communication budget
,
Romanian banks
© 2023 Miruna Ioana Manea et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Miruna Ioana Manea
Valahia University of Targoviste,
Romania
Laura Marcu
Valahia University of Targoviste,
Romania