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Valahian Journal of Economic Studies
Volume 14 (2023): Issue 2 (December 2023)
Open Access
Coordination of Communication Budget with Marketing Objectives in the Banking Sector
Miruna Ioana Manea
Miruna Ioana Manea
Valahia University of Targoviste
Romania
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Manea, Miruna Ioana
and
Laura Marcu
Laura Marcu
Valahia University of Targoviste
Romania
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Marcu, Laura
Jan 29, 2024
Valahian Journal of Economic Studies
Volume 14 (2023): Issue 2 (December 2023)
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Published Online:
Jan 29, 2024
Page range:
73 - 86
DOI:
https://doi.org/10.2478/vjes-2023-0017
Keywords
bank communication
,
communication budget
,
Romanian banks
© 2023 Miruna Ioana Manea et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
