About this article
Published Online: Aug 13, 2021
Page range: 257 - 297
Received: Jan 05, 2021
Accepted: May 19, 2021
DOI: https://doi.org/10.2478/vjeas-2021-0008
Keywords
© 2021 Alisha Saikia, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Mascots in Japan are called kyara. They are utilised by almost all organisations, institutions, and administrative divisions and are accepted, embraced, and consumed by people of all walks of life, making them immensely popular. Although constituting an element of Japanese popular culture, they are also embedded in certain religious spaces in Japan, making them an interesting topic of research. This article will examine the reason behind the embeddedness of kyara in certain religious spaces in Japan and their impact on the practice of religion in those spaces.