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Foundations of Management
Volume 3 (2011): Issue 2 (December 2011)
Open Access
Loyalty Programs Effectiveness
Katarzyna Szczepańska
Katarzyna Szczepańska
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Szczepańska, Katarzyna
and
Patryk Gawron
Patryk Gawron
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Gawron, Patryk
Mar 20, 2012
Foundations of Management
Volume 3 (2011): Issue 2 (December 2011)
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Published Online:
Mar 20, 2012
Page range:
89 - 102
DOI:
https://doi.org/10.2478/v10238-012-0044-5
Keywords
loyalty program
,
customer loyalty
,
factors for the effectiveness of loyalty program
This content is open access.
