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Physical Culture and Sport. Studies and Research
Volume 56 (2012): Issue 1 (December 2012)
Open Access
Legal Prevention of Ambush Marketing – Case Study of UEFA Euro 2012
Monika Piątkowska
Monika Piątkowska
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Piątkowska, Monika
Dec 29, 2012
Physical Culture and Sport. Studies and Research
Volume 56 (2012): Issue 1 (December 2012)
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Published Online:
Dec 29, 2012
Page range:
41 - 50
DOI:
https://doi.org/10.2478/v10141-012-0024-1
Keywords
ambush marketing
,
mega events
,
UEFA EURO 2012
,
Poland
This content is open access.
Piątkowska, Monika
