[Allen, C. Kania, D. B. & Yaeckel, B. (2001). One-to-one web marketing: build a relationship marketing strategy one customer at a time, 2nd ed.: John Wiley & Sons, Inc., New York.]Search in Google Scholar
[Angrosino, M. V. (2005). Recontextualizing observation: ethnography, pedagogy, and the prospects for a progressive political agenda. Handbook of qualitative research, 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.]Search in Google Scholar
[Bakardjieva, M. (2003). Virtual togetherness: an everyday-life perspective. Media, Culture & Society, 25(3): 291-313.]Search in Google Scholar
[Balkin, J. & Noveck, B. (2006). The state of play: law, games, and virtual worlds (ex machina: law, technology, and society), NYU Press, New York.]Search in Google Scholar
[Barnes, C. (1993). Practical marketing for schools, Blackwell Publishers, Oxford.]Search in Google Scholar
[Bush, V. et. al. (2000). Ethics and marketing on the internet, Journal of Business Ethics, 3(1): 237-248.10.1023/A:1006202107464]Open DOISearch in Google Scholar
[Chaffey, D. et. al. (2006). Internet marketing: strategy, implementation, and practice, 3th ed.: Prentice Hall, New Jersey.]Search in Google Scholar
[Cheung, M. (2008). ‘Click here’: the impact of new media on the encoding of messages in direct marketing, Discourse Studies, (10)2: 161-189.10.1177/1461445607087007]Search in Google Scholar
[Christians, C. G. (2005). Ethics and politics in qualitative research, Handbook of qualitative research, 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.]Search in Google Scholar
[Crovella, M. & Krishamurthy, B. (2006). Internet measurement: infrastructure, traffic and applications, John Wiley & Sons, New York.]Search in Google Scholar
[Dreyfus, H. L. (2001). On the internet, Routledge, London.]Search in Google Scholar
[Drucker, P. F. (2001). Managerski izzivi v 21. stoletju, GV Založba, Ljubljana.]Search in Google Scholar
[Easterby-Smith, M., Thorpe, R. & Lowe, A. (2005). Raziskovanje v managemnetu, Fakulteta za managemnet Koper, Koper.]Search in Google Scholar
[Eggert, A. (2001). The role of communication in virtual teams, available on: http://www.virtual-organization.net]Search in Google Scholar
[Evans, I. G. (1995). Marketing for schools, Casell, London.]Search in Google Scholar
[Evans, M., Jamal, A. & Foxall, G. (2006). Consumer behaviour, John Wiley & Sons Ltd, West Sussex.]Search in Google Scholar
[Haeckel, S. H. (2001). About the nature and future of interactive marketing. Internet marketing: reading and online resources. Ed.: Richardson, P., New York: McGraw-Hill Education.]Search in Google Scholar
[Hanson, W. (2006). Internet marketing and e-commerce, South Western College Publishing, Winfield.]Search in Google Scholar
[Hart, T., Greenfield, J. M. & Johnston, M. (2005). Internet strategies: best practices for marketing, communications, and fundraising success, John Wiley & Sons, Inc., New Jersey.]Search in Google Scholar
[Hofacker, C. F. (2001). Internet marketing, 3th ed.: John Wiley & Sons, New York.]Search in Google Scholar
[Internet World Stats. 2007. Usage and population statistics, available on: Http://www.internetworldstats.com]Search in Google Scholar
[Jarvenpaa, S. L. & Leidner, D. E. (1999). Communication and trust in global virtual teams, available on: Http://www.ascusc.org/jcmc/vol3/issue4/jarvenpaa.html]Search in Google Scholar
[Kalyanam, K. & McIntyre, S. (2002). The e-marketing mix: a contribution of the e-tailing wars, Journal of the Academy of Marketing Science, (30)4: 487-499.10.1177/009207002236924]Search in Google Scholar
[Kenway, J. & Fitzclarence, L. (1998). Institutions with designs: consuming schools children age, Journal of Education Policy, 13 (6): 661-667.10.1080/0268093980130601]Open DOISearch in Google Scholar
[Kotler, P. & Armstrong, G. (2008). Principles of marketing, 12th ed.: Pearson Education, New Jersey.]Search in Google Scholar
[Kotler, P. & Keller, K. L. (2006). Marketing management, 2th ed.: Pearson Education, New Jersey.]Search in Google Scholar
[Kotler, P. & Fox, K. F. A. (1995). Strategic marketing for educational Institutions, Prentice Hall, New Jersey.]Search in Google Scholar
[Merriam, S. B. (2002). Qualitative research in practice: examples for discussion and analysis, Jossey-Bass Publisher. San Francisco.]Search in Google Scholar
[Mofas (2004). Uvajanje novega načina financiranja in upravljanja šolstva. Portorož: Predstavniki pilotnih šol in MšZš.]Search in Google Scholar
[Sheehan, K. B. (2001). An investigation of gender differences in on-line privacy concerns and resultant behaviour, Internet marketing: reading and online resources. Ed.: Richardson, P. New York: McGraw-Hill Education.]Search in Google Scholar
[Skyrme, D. J. (1998). The realities of virtuality, identification-based trust, available on: Http://www.virtual-organization.net]Search in Google Scholar
[Snoj, B. 2007. Kakovost in zadovoljstvo kot posledici delovanja marketinške kulture. Ko država šepeta: marketinška kultura v šoli. Ed.: Trnavčevič, A. et. al. Koper: Fakulteta za management Koper.]Search in Google Scholar
[Solomon, M. R. 2002. Consumer behavior: buying, having, and being, 5th ed.: Prentice Hall, New Jersey.]Search in Google Scholar
[Stake, R. E. (2005). Qualitative case studies. Handbook of qualitative research, 3rd ed. Ed.: Denzin, N. K. & Lincoln, Y. S. Thousand Oaks: Sage Publications, Inc.]Search in Google Scholar
[Strauss, J., El-Ansary, Adel & Frost, R. (2005). E-marketing, 4th ed.: Prentice Hall, New Jersey.]Search in Google Scholar
[Strehovec, J. (2003). Umetnost interneta: umetniško delo in besedilo v času medmrežja, Študentska založba, Ljubljana.]Search in Google Scholar
[Svantesson, D. J. (2007). Private international law and the internet, Kluwer Law International, Aspen.]Search in Google Scholar
[Tankosić, A. (2005). Rezultati anketne raziskave, available from: Http://ucitelji.tscng.net/čalest/alesT/man/rezultati.htm]Search in Google Scholar
[The National Education Institute of the Republic of Slovenia (2007). Available on: Http://www.zrss.si/seminarji/seminarji.asp?izbira3=vsi%20strokovni%20delavci&sklop=splošno]Search in Google Scholar
[Trnavčevič, A. (2003). Raziskovalne metodologije: gradiva za predavanja, Fakulteta za management, Koper.]Search in Google Scholar
[Trnavčevič, A. (2007). Marketizacija šolstva: mit in realnost. Ko država šepeta: marketinška kultura v šoli. Ed. Trnavčevič, A. et. al. Koper: Fakulteta za management Koper.]Search in Google Scholar
[Trunk Širca, N. & Koren, A. (2003). E-poslovanje v izobraževanju. Management in e-izzivi: zbornik 3.strokovnega posveta Visoke šole za management v Kopru, Fakulteta za management, Koper.]Search in Google Scholar
[Weber, L. (2007). Marketing to the social web: how digital customer communities build your business, John Wiley & Sons, Inc., New York.]Search in Google Scholar
[Yin, R. K. (2005). Introducing the world of education: a case study reader, 2nd ed.: Sage Publications, Inc., London.]Search in Google Scholar
[Zaltman, G. (2003). How customers think: essential insights into the mind of the market. Boston: Harvard Business School Press.]Search in Google Scholar
[Zinkhan, G. M. (2005). The marketplace, emerging technology and marketing theory, Marketing Theory, (5)1: 105-115.10.1177/1470593105049603]Search in Google Scholar