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Topics in Linguistics
Volume 19 (2018): Issue 1 (June 2018)
Open Access
Metaphorical modelling in the case of cosmetic companies’ image development
Oryslava Ivantsiv
Oryslava Ivantsiv
Ternopil Volodymyr Hnatiuk National Pedagogical University
Ukraine
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Ivantsiv, Oryslava
Jun 21, 2018
Topics in Linguistics
Volume 19 (2018): Issue 1 (June 2018)
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Published Online:
Jun 21, 2018
Page range:
82 - 92
DOI:
https://doi.org/10.2478/topling-2018-0006
Keywords
metaphorical model
,
conceptual metaphor
,
frame-slot structure
,
corporate image
,
corporate discourse of image-making
© 2018 Oryslava Ivantsiv, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
