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Timisoara Journal of Economics and Business
Volume 16 (2023): Issue 2 (December 2023)
Open Access
Predictors of Consumer Aggression Toward Inclusive Brands: A Mixed Methods Investigation
Amir Hajisafi
Amir Hajisafi
Department of Business Management, Islamic Azad University, Science and Research Branch
Tehran, Iran
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Hajisafi, Amir
Aug 09, 2024
Timisoara Journal of Economics and Business
Volume 16 (2023): Issue 2 (December 2023)
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Published Online:
Aug 09, 2024
Page range:
159 - 184
DOI:
https://doi.org/10.2478/tjeb-2023-0009
Keywords
Inclusive Branding
,
Consumer Aggression
,
Virtue Signaling
,
Moral Outrage
,
Tribalism
,
Social Identity
© 2023 Amir Hajisafi, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
