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Studia Universitatis „Vasile Goldis” Arad – Economics Series
Volume 31 (2021): Issue 3 (September 2021)
Open Access
Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
Laura Lazar
Laura Lazar
Bucharest University of Economic Studies
Romania
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Lazar, Laura
and
Mihai-Ionuţ Pop
Mihai-Ionuţ Pop
Bucharest University of Economic Studies
Romania
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Sciendo
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Pop, Mihai-Ionuţ
Jul 23, 2021
Studia Universitatis „Vasile Goldis” Arad – Economics Series
Volume 31 (2021): Issue 3 (September 2021)
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Published Online:
Jul 23, 2021
Page range:
60 - 74
Received:
Mar 01, 2021
Accepted:
Jun 01, 2021
DOI:
https://doi.org/10.2478/sues-2021-0014
Keywords
celebrity endorsement
,
fake news
,
breaking news effect
,
clickbait
,
neuromarketing
© 2021 Laura Lazar et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
