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Digital Influencers: Catalysts for Customer Engagement and Purchase Intention

Ghamama Hani

Ghamama Hani

GC Women University Sialkot
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Hani, Ghamama
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Syed Waqar Haider

Syed Waqar Haider

GC Women University Sialkot American University of IraqBaghdad,
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Haider, Syed Waqar
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Aamir Raza

Aamir Raza

GC Women University Sialkot
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Raza, Aamir
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Susana C. Silva

Susana C. Silva

Universidade Catoìlica Portuguesa&CEGE, University of Saint Joseph
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Silva, Susana C.
 and 
Joana Carmo Dias

Joana Carmo Dias

COMEGI Universidade LusiìadaPortugal
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Dias, Joana Carmo
  
Nov 05, 2024
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Published Online: Nov 05, 2024
Page range: 40 - 61
DOI: https://doi.org/10.2478/subboec-2024-0009
Keywords
© 2024 Ghamama Hani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Marketing, Sales, Customer Relations, Business Management, other
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