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Studia Universitatis Babes-Bolyai Oeconomica
Volume 69 (2024): Issue 1 (April 2024)
Open Access
The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria
Ghozlan Telilani
Ghozlan Telilani
University of Skikda
Algeria
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Telilani, Ghozlan
and
Djamel Boutedja
Djamel Boutedja
University of Skikda
Algeria
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Boutedja, Djamel
Nov 05, 2024
Studia Universitatis Babes-Bolyai Oeconomica
Volume 69 (2024): Issue 1 (April 2024)
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Published Online:
Nov 05, 2024
Page range:
37 - 53
DOI:
https://doi.org/10.2478/subboec-2024-0003
Keywords
Inbound Marketing
,
Consumer Behavior
,
startups
,
Loyalty
,
Digitalization
© 2024 Ghozlan Telilani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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