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Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands

Thomas Dobbelstein

Thomas Dobbelstein

Duale Hochschule Baden Wurttemberg, Durban University of Technology
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Dobbelstein, Thomas
, 
Roger B. Mason

Roger B. Mason

Durban University of TechnologySouth Africa
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Mason, Roger B.
 and 
Andrew Kamwendo

Andrew Kamwendo

Durban University of TechnologySouth Africa
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Kamwendo, Andrew
  
Sep 02, 2020
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Published Online: Sep 02, 2020
Page range: 65 - 89
DOI: https://doi.org/10.2478/subboec-2020-0010
Keywords
© 2020 Thomas Dobbelstein et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Dobbelstein, Thomas
Duale Hochschule Baden Wurttemberg, Durban University of Technology
Mason, Roger B.
Durban University of TechnologySouth Africa
Kamwendo, Andrew
Durban University of TechnologySouth Africa
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Marketing, Sales, Customer Relations, Business Management, other
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