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Studia Universitatis Babes-Bolyai Oeconomica
Volume 65 (2020): Issue 1 (April 2020)
Open Access
Analysis of the Factors Impacting the Online Shopping Decision-Making Process
Daniel Mican
Daniel Mican
Babeş-Bolyai University
Romania
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Mican, Daniel
and
Dan-Andrei Sitar-Taut
Dan-Andrei Sitar-Taut
Babeş-Bolyai University
Romania
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Sciendo
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Sitar-Taut, Dan-Andrei
May 13, 2020
Studia Universitatis Babes-Bolyai Oeconomica
Volume 65 (2020): Issue 1 (April 2020)
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Published Online:
May 13, 2020
Page range:
54 - 66
DOI:
https://doi.org/10.2478/subboec-2020-0004
Keywords
Purchase decision
,
Online shopping behavior
,
Consumer decision-making process
,
E-commerce
© 2020 Daniel Mican et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
