Expat Vlogs: Bilingual Couples Share their Lives on the Internet

As there are more and more bilingual couples who ran vlogs to share their bilingual and intercultural lives on the internet, this paper seeks to delineate the sources of motivation for these couples to disclose their privacy through vlogging. Based on the sample of selected vlogs, a qualitative analysis has been conducted to obtain the sociolinguistic picture of the bilingual couples’ motivations to attract wider audiences via the internet. The analysis of vlogs, informed by a multimodal theoretical framework, focused on the audiovisual and textual content of vlogs with regard to the subjective representations of films and texts resulting from these couples’ individual stories. The conducted study spotlights vlogging activities of bilingual couples who feel the need to share their intercultural and bilingual experiences on the internet. Our data suggest that bilingual couples vlog to express their hybrid identities by sharing how they cope with challenges and overcome linguistic barriers, as well as find ways to enjoy cross-cultural understanding. The paper explores the linguistic and cultural diversity from a new perspective of private vlogs created and maintained by bilingual couples. It unfolds an account of the less studied online context in which partners of different ethnic backgrounds make their private lives public, and illustrates how bilingual couples generate ideas to filming and sharing online.