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Journals
Swiss Journal of Sociology
Volume 49 (2023): Issue 3 (November 2023)
Open Access
Beyond the News Media Logic? Analyzing the Social Media Orientation of University Leadership
Silke Fürst
Silke Fürst
University of Zurich, Department of Communication and Media Research – IKMZ
Zurich,
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Fürst, Silke
,
Mike S. Schäfer
Mike S. Schäfer
University of Zurich, Department of Communication and Media Research – IKMZ
Zurich,
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Schäfer, Mike S.
,
Daniel Vogler
Daniel Vogler
University of Zurich, Department of Communication and Media Research – IKMZ
Zurich,
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Vogler, Daniel
and
Isabel Sörensen
Isabel Sörensen
University of Zurich, Department of Communication and Media Research – IKMZ
Zurich,
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Sörensen, Isabel
Oct 31, 2023
Swiss Journal of Sociology
Volume 49 (2023): Issue 3 (November 2023)
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Published Online:
Oct 31, 2023
Page range:
567 - 588
DOI:
https://doi.org/10.2478/sjs-2023-0027
Keywords
Social media
,
public communication
,
new public management
,
higher education institutions
,
mediatization of science
© 2023 Silke Fürst et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.