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SEEU Review
Volume 20 (2025): Issue 1 (June 2025)
Open Access
Tiktok as a Tool for Audience Engagement: An Analysis of Kosovo’s National Tv Broadcasters
Hyrije Mehmeti
Hyrije Mehmeti
Faculty of Languages, Cultures and Communication, South East European University Tetovo
North Macedonia
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Mehmeti, Hyrije
and
Demush Bajrami
Demush Bajrami
Faculty of Languages, Cultures and Communication, South East European University Tetovo
North Macedonia
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Bajrami, Demush
Jun 30, 2025
SEEU Review
Volume 20 (2025): Issue 1 (June 2025)
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Published Online:
Jun 30, 2025
Page range:
153 - 163
DOI:
https://doi.org/10.2478/seeur-2025-0022
Keywords
TikTok
,
Kosovo
,
national broadcasters
,
short-form video
,
audience engagement
© 2025 Hyrije Mehmeti et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
