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Journals
Social Communication
Volume 6 (2020): Issue 1 (June 2020)
Open Access
Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy
Iveta Balážiová
Iveta Balážiová
and
Lucia Spálová
Lucia Spálová
| Jul 23, 2020
Social Communication
Volume 6 (2020): Issue 1 (June 2020)
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Published Online:
Jul 23, 2020
Page range:
81 - 92
DOI:
https://doi.org/10.2478/sc-2020-0009
Keywords
Guerilla marketing
,
Guerrilla warfare
,
Marketing strategy
,
Military strategy
,
Offensive strategy
,
Competitive struggle
© 2020 Iveta Balážiová et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Iveta Balážiová
Constantine the Philosopher University in Nitra,
Lucia Spálová
Constantine the Philosopher University in Nitra,