<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.</p></abstract>

The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.

Corporate Communication in Social Media with the Use of Linkedin

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This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Corporate Communication in Social Media with the Use of Linkedin"}

The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the...

Corporate Communication in Social Media with the Use of Linkedin

Published Online: May 16, 2019

Page range: 23 - 29

DOI: https://doi.org/10.2478/sc-2018-0020

Keywords
corporate communication, social media, LinkedIn

© 2018 Monika Lipińska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Corporate Communication in Social Media with the Use of Linkedin

Published Online: May 16, 2019

Page range: 23 - 29

DOI: https://doi.org/10.2478/sc-2018-0020

Keywordscorporate communication, social media, LinkedIn

© 2018 Monika Lipińska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
corporate communication, social media, LinkedIn