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Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights

,

Ogrean, Claudia

,

Mihai Țichindelean

Țichindelean, Mihai

and

Monica Țichindelean

Țichindelean, Monica

Sep 04, 2025

Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights's Cover Image

Studies in Business and Economics

Volume 20 (2025): Issue 2 (August 2025)

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Published Online: Sep 04, 2025

Page range: 70 - 97

DOI: https://doi.org/10.2478/sbe-2025-0025

Keywords
personalized digital experience, privacy concerns, personalization-privacy paradox, technology integration, trust, data governance, digital marketing

© 2025 Oana Duralia et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Language:: English

Publication timeframe:: 3 times per year
Journal Subjects:: Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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